Swatch time machine: Size matters, but style makes the difference

MANILA, Philippines - Swatch presents the new Irony Chrono Collection, a high-performance time machine. The nine debut models capitalize on the big new case in stainless steel (43 mm, up from 40) to exhibit clear, essential design and fine-tuned, split-second accuracy. Men, and even women, will doubtless appreciate the bigger format, pure performance and precisely calibrated chronograph. That said, what makes the Irony Chrono such a fine machine isn’t the technology — it’s the style.

Up front and center in the inaugural Irony Chrono collection are two powerful models that speak of performance with casual fluency. The Swatch Irony Chrono Blackie and Silverish watches come with black and silver dashboard dials, a classic symmetrical subdial array, tachometric scales engraved on the bezel and — a masterful touch — seductive mesh steel bracelets, supple and undeniably sexy. They are flanked by seven models — Browned, Pudong, L’Heure Du Marais, Noho Time, Sobro, Parioli and Nobro — featuring richly detailed dials, brushed, polished or PVD stainless steel cases and a range of casually elegant bracelets. 

Swatch is available at Swatch Shops in SM Megamall, Glorietta 1, Glorietta 4, Greenbelt 5, TriNoma, Alabang Town Center, SM Mall of Asia, SM City North EDSA, SM City Davao, Rockwell Power Plant Mall, Greenhills V-Mall, Shangri-La Plaza, Robinsons Place, Ermita, Sta. Lucia East Grand Mall, Festival Mall, Ayala Marquee Mall, Angeles, Pampanga, Ayala Center, Cebu and Abreeza Mall, Davao.