Lenovo welcomes Kobe Bryant

MANILA, Philippines - Lenovo Mobile brought NBA superstar Kobe Bryant to Manila in celebration of their “Walang Iwanan” day last Aug. 12. The 15-time All Star player spent a jam-packed day to greet his fans and inspire them with his love for the sport and his dedication to constantly up his game and performance, qualities that Kobe shares with Lenovo Mobile’s latest smartphones.

At the SM Mall of Asia, Kobe was mobbed when he made a surprise appearance at the Lenovo lounge and showcased Lenovo’s cutting-edge smartphones. A press conference was held after at Passion Restaurant at Maxim’s Hotel in Resorts World where Kobe Bryant was featured as the endorser of Lenovo Mobile in the Philippines.

Kobe unveiled Lenovo Mobile’s flagship innovations, headlined by the ultra-sleek and powerful K900 smartphone. Just like Kobe’s all-star performance, Lenovo Mobile’s cool gadgets combine power and elegance. The Lenovo A390, A690, A706, and K900 all run on the latest processors and Android mobile operating systems, taking smartphones to the next level of technology and sophistication.

“With the entry of our smartphones in the country, we want to make our presence strongly felt through none other than our brand ambassador Kobe Bryant. Kobe exemplifies the qualities of Lenovo Mobile’s lineup of smartphones. His dedication, his passion and his outstanding performance on the court epitomizes the power and elegance of our products,” said Lenovo’s vice-president for Mobile Internet and Digital Home (MIDH) business operations and worldwide business sevelopment, JD Howard.

Following the press conference, lucky fans and winners of Lenovo Mobile’s “Walang Iwanan” promos were treated to a very powerful and inspirational talk by Kobe at an intimate gathering in Newport Performing Arts Theatre in Resorts World Manila. Kobe discussed the values that made him successful, values such as discipline, determination and a strong work ethic.