Jeans festival at SM Supermalls

MANILA, Philippines - SM Supermalls’ launched its first-ever jeans festival “Get Your Jeans On” last July 13 at the Mega Atrium, SM Megamall.

Over 50 models walked the runway showcasing the most fashionable denim labels from SM Ladies Fashion, Levi’s Strauss, Forever 21, Marithe Francios Girbaud, Mango and Folded & Hung.

The festival kicked off with a Coachella vibe from DJ Jessica Milner. Fashion Pulis’ Micsy Lim, host and model, Tricia Centenera, fashion bloggers, Patricia Prieto,Vern and Verniece Enciso, Janeena Chan, Migz Urbina Tan, David Guison enjoyed the event.      

Markdowns from well-known brands are still available at the Jeans Expo at the upper ground level, Mega B.   Swap your jeans and get special discounts on a new pair. 

SM Supermalls’ Jeans Festival campaign runs until July 31.