The Coffee Bean & Tea Leaf 2013 Giving Journal
MANILA, Philippines - With only 12 stamps required to redeem, The Coffee Bean & Tea Leaf makes it easier for people to bask in the warmth of kindness and sharing, all throughout the year, through the 2013 Giving Journal.
“Giving has always been among the core values that we want to pass on to our customers,” shares Walden Chu, president of The Coffee Bean & Tea Leaf Philippines. “And the 2013 Giving Journal is our way of rewarding our patrons with a keepsake that encourages finding joy in the spirit of giving.”
To bring this spirit to greater heights, The Coffee Bean & Tea Leaf is also releasing The Giving App, an online journal that allows the customers to set and track their giving goals.
The 2013 Giving Journal has monthly dividers that feature “Give In To Giving” campaign highlights, as well as handmade crafts that promote the act of caring. Inside the journal is a Tap a Shoulder Tracker for jotting down the ways you give each month. There’s also a Gift-giving Cheat Sheet, a Coffee Tree page that provides customers and their friends an opportunity to volunteer (a special treat awaits them upon submission of the page at any The Coffee Bean & Tea Leaf outlet), and lastly, single-use coupons they can use for additional treats every time they visit any of the 50 The Coffee Bean and Tea Leaf branches across the country.
The 2013 Giving Journal was developed to celebrate the strong relationships the brand has nurtured over the years with selected partner organizations and to raise awareness on local advocacies they support.
