Metro invades Alabang
MANILA, Philippines - Metro, the leading retail store in Cebu and owned by Vicsal Development Corporation (Vicsal), recently opened its 44,000-square-meter retail store at the South of Metro Manila.
It is the newest anchor store of the premier Alabang Town Center (ATC), operated by the Alabang Commercial Corporation, a subsidiary of Ayala Land Inc. It marks the continued penetration into Luzon by the successful Metro Retail Group.
The Metro Store Alabang is the company’s 18th store and its third retail venture in Metro Manila, following the successful Metro Market! Market! in Bonifacio Global City (BGC) and Metro Market, the anchor supermarket of the recently opened Lucky Chinatown Mall in Binondo. By the end of 2012, there will be three more stores to be opened bringing the total to 21.
“This new store is proof that we are focused on our vision of becoming a world-class retail company with a mission of providing quality products at competitive prices complemented with delightful customer service. Definitely, our customers in the South will have a different kind of shopping experience in Metro Alabang. That’s why we invite them to discover the new Metro, truly a one-stop shopping destination,” said Eduardo Ponce, president and COO, Metro Retail Group.
Metro took major steps to upgrade its merchandise assortment and store layout plus enhanced shopper amenities to deliver an elevated customer shopping experience.
“We have employed the services of an award-winning retail store design firm from the US and partnered with an experienced team of local designers and architects,” said CJ Jesena, vice president for marketing and retail development.
Shoppers will enjoy a different kind of retail therapy with the opening of Metro department store, which features an interesting section called “Treasures of Cebu,” showcasing one-of-a-kind, handcrafted, and export-quality accessories, designed and manufactured by Avatar (Gil Carungay and Artizans), Binibini (Janice Minor, Clara Guinefolleau, and MiArcenas) and Tribal Crafts International. At Metro’s Heritage Furniture Collection, Cebu-made, world-class furniture pieces take centerstage.
Metro Supermarket managing director Eric Poiret applies his wide experience from supermarket chains in Europe and the Middle East to bring satisfaction to shoppers. With over 12,000 local products and 4,000 directly imported items, the Metro Supermarket will fulfill the needs of grocery shoppers. There is a Hotel, Restaurant, Catering (HORECA) section and institutional section that can provide wholesale package offers.
Alabang denizens can now have a taste of Europe at Metro Gourmet Deli and Coffee Shop, which offers wide selection of gourmet food — from the 180 cheeses and deli items, to 200 different dine-in or take-out choices. This is the only place in the Philippines where you can find the real foie gras au torchon mi-cuit (delicately cooked and wrapped in cloth).
Metro also commissioned a professional baker from France, Damien Deslandes, to develop products.
Lechon fanatics in the South can now enjoy the authentic Cebu lechon, deliciously flavored and carefully roasted over coal fire, ordered either by the kilo or whole for parties and events. There is even a spicy lechon variant. They can enjoy the lechon with “puso” (hanging rice) or top it off with other Cebu delicacies such as Mandaue bibingka and other sweet treats.
Metro Wine and Liquor Shop in-house private sommelier, Evan Inocencio advises customers on wine selection.
Shoppers do not need to make a separate trip to the drugstore, as Metro Pharmacy is located right beside the Metro Supermarket.
