SM Cinema launches e-PLUS Card, the most convenient access to movies

MANILA, Philippines - Watching movies gets even more convenient, rewarding, and fun as SM Cinema launched e-PLUS Card, its newest re-loadable card last April 11 at SM Megamall Cinema 3.

e-PLUS, which stands for Entertainment, Privileges, Lifestyle, Upgrades and Surprises, allows moviegoers to load credits on the prepaid card and easily upgrade it to a loyalty card for free. By upgrading it, cardholders can earn reward points for every use at any SM Cinema and Snacktime branch. The rewards are easily redeemable at e-Plus booths available in all SM Cinema nationwide.

e-PLUS is loaded with VIP privileges, special promos like a 50-percent discount on select movies, seasonal offers, quarterly raffles and invites to exclusive events. Partner merchants have extended exclusive and exciting offerings to e-Plus members. Special e-PlusS lanes for reloading are available at the cinema ticket booth. Snacktime treats for members include free upsize of drinks and meal credits for every P500 or P1,000 reload.

Upon signing up, cardholders can also start receiving movie and promo updates regularly both via SMS and e-mail. In addition, they can have their own e-PLUS account through the e-PLUS page at the SM Cinema website.

“e-PLUS, the first of its kind in the country, gives movie-watching an exciting twist. We are innovating to provide our patrons more convenient access where they don’t need to fall in line when purchasing movie tickets. They just have to go straight to their cinema of choice and insert their card,” said Sahara Jean Garnica, senior marketing manager, SM Cinema.

To get an e-PLUS card, an existing prepaid cardholder or a new member must fill out an application form obtainable at any e-PLUS booth or from the SM Cinema website (www.smcinema.com). Upon submission of the completed application form, cardholder has the option to avail the e-PLUS Starter Kit for only of P300. The kit includes a premium item, an automatic pass to a movie plus a large popcorn and a soda. Upon completion of registration and payment of the starter kit, the cardholder will receive a personalized e-PLUS card and a welcome SMS. As a bonus, by validating his or her mobile number, member gets a complimentary movie ticket for another movie of his or her choice on the next visit to SM Cinema.

“While e-PLUS is one’s gateway to all of our exclusive offers, it is also our way of rewarding our loyal patrons. Because it offers convenience and loaded entertainment experience with its privileges, ever-growing number of surprises and partner merchants, our membership base will continuously grow,” says Edgar C. Tejerero, senior vice president of West Avenue Theaters Corporation.

To learn more about the e-PLUS card, visit www.smcinema.com or call Customer Care Hotline 470-2222.