Ipanema unleashes your inner fashion beast

MANILA, Philippines - Style animals, listen up! The world-renowned Brazilian flip-flop brand, Ipanema, brings some roaring news that unleashes your inner fashion beast.

By beasts, we mean individuals who know and own their style. Go-getters who are on top of their game day by day in this urban jungle. And this is exactly where Ipanema is all set to take us — a groundbreaking runway rock-out that will showcase its latest designs that capture that sheer animalistic flair innate in you.

In the much-awaited runway event happening on May 8 at 6 p.m. at the Bonifacio High Street, Ipanema is shaking things up with an unconventional, mystical storytelling show. It will also give rise to larger-than-life characters that represent the diverse and fabulous “fauna” of new footwear styles.

There’s the playful and graceful dolphin; the sleek and agile “Jacob” of the land: the wolf. The king of the jungle, lion, with its powerful and intimidating stance; the vibrant and sophisticated peacock; the soaring eagle with its powerful sexual energy; the meek and mild gazelle that represents those with laidback taste; the sexy and regal snake; the eye-catching ostrich; the zebra, which dons its uniqueness in every possible way; and the funny and quirky caterpillar. How exactly will Ipanema masterfully blend these characters in one epic show? It’s something we should all watch out for.

But just a few days before this exciting runway affair happens, Ipenama brought together models for a special shoot that romances their colorful characters and shows how Ipanema further adds spice to their stride. “I think Ipanema is really a brand for men and women like us who have definitive style and desire comfort at the same time. They have diverse styles to mix and match our look with. Plus there’s an exciting twist to the usual stuff we wear. It’s just what we need to survive and make our fashionable mark in the urban jungle,” says the sassy fashionista Phoemela Baranda.

Exclusively distributed by ELRO Corporation in the Philippines, Ipanema flipflops have gone a long way from its early beginnings back in 1971. It has been a bastion for flipflops not only in Brazil, but around the globe as well. Its long history speaks not only of reliability and high quality performance and service, but of innovation, and continuous improvements in styles and designs as well. These fab sandals pride themselves the supreme ease and comfort they provide to every foot with soles that are sublimely soft and perfectly padded.

“We promise to take everyone to an entirely different experience at the upcoming Ipanema Urban Jungle Runway Show. This latest flip-flop collection stays true with the happy and exotic spirit of Brazilian beaches that we have been known for years. You can expect a variation of bright colors adorning exotic and bold prints as well as design patterns that are truly vibrant and unique,” says Cecille S. Loretizo of ELRO Corporation.

So, are you ready to take on the urban jungle and spoil your sole with Ipanema?

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For more information, visit the Ipanema Philippines official Facebook fan page (www.facebook.com/IpanemaPhilippines).

Countdown to the Ipanema Urban Jungle Runway Show begins.