MANILA, Philippines - Swatch has teamed up with the American designer Jeremy Scott to create a range of new watches. Scott’s latest watch designs are typically bold, witty, provocative and stylish — echoing the same exuberant qualities for which his eponymous fashion creations are internationally famed. Swatch timepieces demand attention, ensuring anyone wearing them will stand out for all the right reasons.
Jeremy Scott is an American-based fashion designer who combines a keen awareness of fashion history with an ironic grasp of pop culture’s excess. His design inspirations and reference points can range from fast food to cartoon characters, while his exciting use of print further confirms a talent for mixing avant-garde sensibilities and a pop aesthetic within high fashion and streetwear. This celebratory approach to fashion enables Scott’s designs to consistently succeed upon the catwalks as well as within the wider world. His unique designs have garnered him a wide-ranging fan base from the world-famous pop stars he dresses to his enthusiastic devotees who wear his clothes every day.
Melted Minutes features a transparent plastic dial, created with an amusing “melted” visual effect. Its quirky appearance makes it a must for anyone whom likes to take a slightly surreal approach to timekeeping.
Both the Swatch Opulence and the Swatch Portrait play host to solid black plastic dials in the New Gent size. The Swatch Opulence features golden hour and minute hands, a golden loop and buckle in theme and completed with Jeremy Scott’s signature frame in gold. The Swatch Portrait is adorned with a stylized sketch of Jeremy Scott printed upon the glass. A stunning silver picture frame case guard further indicates the distinctive and desirable nature of this timepiece.
The Swatch Punk boasts an in-your-face solid green dial with black hands and is contrasted by silicone strap with printed leopard patterns and six bold yellow loops, which wraps twice around the wrist. Leopard patterns also feature on the plastic case for the watch, in order to make a truly fierce fashion statement.
Scott’s concept for the Double Vision Swatch boast two red and white twirl-effect dials fixed on one black plastic strap — with the words Xray Vision printed above them — a designed destined to keep everyone’s eyes firmly focused on it. The Double Vision Swatch comes specially packaged with distinctive double watchcases, upon which “Xray Vision” is boldly emblazoned.
The Wing Collection of Jeremy Scott is a hit worldwide. This trademark design has been seen in shoes, jackets, sunglasses, and, of course, a Winged Swatch.
The Jeremy X Swatch collection is available at Swatch Stores in SM Megamall, Glorietta 4, Greenbelt 5 and TriNoma; Swatch Kiosks in SM Mall of Asia, SM City North EDSA, SM City Davao, Glorietta 3, TriNoma, Rockwell Power Plant Mall, Greenhills V-Mall, Shangri-La Plaza, Robinsons Place, Ermita, Sta. Lucia East Grand Mall, Festival Mall and Ayala Center, Cebu; and Hole in the Wall Shops in Alabang Town Center and Ayala Marquee Mall, Angeles, Pampanga.