Proenza Schouler: Sophisticated cool

MANILA, Philippines - Proenza Schouler is a New York-based womenswear and accessories brand founded in 2002 by designers Jack McCollough and Lazaro Hernandez. The duo met while studying at Parson’s School of Design, collaborating on their senior thesis, which would eventually become their first collection as Proenza Schouler. Named after the designers’ mothers’ maiden names, the collection was bought in its entirety by Barneys New York.

Proenza Schouler is defined by its fusion of craftsmanship and attention to detail with a sense of refined ease. Inspiration drawn from contemporary art and youth culture is combined with an emphasis on tailoring and textural contrasts created through the use of custom-developed fabrics.

Cultivating an aesthetic of sophisticated cool, Proenza Schouler has played an important role in reinvigorating American fashion. Awarded with the inaugural CFDA Vogue Fashion Fund Award in 2004, the emerging brand was established as a leading talent in the industry. Three years later, Proenza Schouler was honored with the 2007 CFDA Womenswear Designer of the Year award.

In 2008, Proenza Schouler introduced its first accessories collections, for which it received the CFDA Accessory Designer of the Year Award, including the PS1, a classic satchel that embodies a sense of wearable luxury that has become the brand’s signature.Proenza Schouler is sold in over 100 of the most exclusive retail outlets worldwide, including Barneys New York, Bergdorf Goodman, Harvey Nichols, Colette and Joyce.

In the Philippines, Proenza Schouler will now be available only at Adora Department Store, Greenbelt 5, Ayala Center, Makati City. Tel No. 217-4029.