Passion: A delightful recipe for success

MANILA, Philippines - Ice cream is one of Pinoys’ favorite desserts. Whether it is plain vanilla whipped into a sundae with caramel syrup or chocolate ice cream on a cone or a creatively crafted concoction of assorted flavors, this frozen treat is loved by many.

This same insurmountable love for ice cream prompted one family to start a small ice cream parlor in Manila in 1948, which later turned into one of the most successful ice cream companies in the Philippines, gaining reputation as “The Number 1 Ice Cream ng Bayan” – better known as Selecta. When it partnered with RFM Corporation in 1990, Selecta transformed its original ice cream products into scrumptiously popular flavors like Cookies and Cream, Halo Halo and Ube Macapuno. The fruit of its efforts was proven when Selecta defeated the competition and became the national leader in ice cream in 2000.

Now called URIC-Selecta after the successful partnership between RFM Corporation and Unilever, this company’s passion for excellence out of its love for its customers is further embedded in its world-class production — from the ingredients, flavor development, culinary presentation, and even to its packaging.

In its commitment to develop the best-tasting and world-class ice cream products, Selecta has also collaborated with three of Manila’s highly-distinguished chefs to come up with superb inventions, dubbed as Selecta Gold Series, using only the freshest and finest ingredients for its hazelnut brownie, berry strawberry and chocolate truffle flavors.

But more than the quality and flavor of the products, a more personal touch is important when it comes to the varying tastes and preferences of Pinoy individuals. Thus, Selecta focuses on bringing out smiles on the lips of Filipinos by developing novelties such as the creamy Selecta Ice Cream sticks, to allow people to sample the best of Selecta ice cream products without having to buy it in gallons; the “one for everyone” 3-in-1 (and recently, 3-in-1 plus 1) Birthday Ice Cream, that has three or four flavors in one tub of ice cream; and the double super special Take Two Creations, with two special flavors. Selecta even developed new ice cream flavors for its product lines like the new Cornetto Coffee Caramel. These same innovations have paved the way for the improvement of its signature flavors — introduced by Selecta which have become universal favorites like Cookies and Cream, Coffee Crumble, Quezo Real, and Ube Royale.

True to its dedication in bringing the most delicious frozen treats, Selecta makes sure that each ice cream experience will be nothing short of delectable, especially for Pinoy ice cream fans.

With its 60 years of serving best-tasting, quality ice cream, combined with inventive ideas, supreme ingredients, remarkable chefs in the fore, as well as unwavering love and laughter frothing out of each elegantly-designed gold ice cream can, Selecta has come up with the perfect recipe to capture our stomachs and hearts.

Selecta’s passion in making its products cooked up according to Filipinos’ unique individuality makes us fall in love with every scoop of delectable ice cream all the more.