To ‘C’ is to believe
July 23, 2006 | 12:00am
Keeping the face you love is hard for the modern woman. You’ve got the ravages of the sun, smoke and smog that will cause various skin conditions like hyper-pigmentation, age spots, and wrinkles. And then there’s time itself taking its toll on what was once flawless skin.
Happily, there’s a way to put the aging process on ice, and that’s why Murad created a range of skincare products especially designed to keep you looking youthful as the years roll by.
Dig this: Howard Murad, dermatologist, CEO and founder of Murad Inc., researched long and hard on the harmful effects of environmental exposure. He discovered that vitamin C is the skin’s strongest shield – a powerful antioxidant that protects the skin from irritants and pollutants.
This is why Murad created the Environmental Shield collection, a skincare line infused with vitamin C, which also includes patented collagen-enhancing complex designed to work from the inside out. Say goodbye to the nasty aging effects of environmental exposure.
Since there is a limit to how much vitamin C the body will absorb from food, it is important to bypass the body and deliver this potent nutrient directly to the skin, "says Murad. "Applied topically, vitamin C benefits the skin by preventing water loss and keeping the skin moisturized and supple." Plus, other benefits of this wonder vitamin include strengthening the skin, neutralizing damaging free radicals and increasing the effectiveness of SPF.
There are six Essential-C products in the Environmental Shield line, which includes a cleanser, toner, moisturizer with SPF15, eye cream with SPF15 and night cream. All of these moisturize and hydrate the skin, protect it from free radical damage and soothe dry skin.
Perhaps, the most important product of this line is the Essential-C Renewal Complex. The great thing about this potent anti-aging serum is that it contains 10 percent pure vitamin C and Murad’s patented Skin Repair system with CO-3. With just one application, fine lines will decrease by 17 percent and in four weeks, photoaging signs will diminish by 46 percent. The result? Skin will be clearer and well protected against free radicals.
The effects are most visible when used on environmentally-damaged skin with hyper-pigmentation and deep wrinkles and sun damage is present long before any brown spots or wrinkling," explains Murad.
If you want to protect the skin when traveling, try the Environmental Shield Essentials Set. It is packed with four essential products like the Essential-C Cleanser (cleanses impurities and provides hydration), Essential-C Daily Renewal Complex (reduces fine lines and photodamage), Essential-C Day Moisture SPF 15 (improves hydration and protects the skin from free radicals), and Essential-C Eye Cream with SPF 15 (protects and hydrates the eye area).
For an intensive anti-aging treatment, try the Vitamin C Infusion Home Facial Kit. This at-home infusion contains the highest percentage of vitamin C and it decreases wrinkles by 17 percent after three weeks. All you have to do is mix the pre-measured amounts of gel and powder and apply with the fan brush on the face and neck. Then, use the Murad Cellular Replenishing Serum to enhance the results and moisturize the skin. Don’t forget to take the supplements to target skin damage from the inside.
"The first step toward maintaining beautiful skin is to prevent damage by protecting yourself against UVA/UVB and free radicals with sunscreen daily. The second step is to begin repairing whatever damage is already done, as early as possible," concludes Murad.
Whoever thought vitamin C could work wonders on the skin? Believe it, this essential vitamin that is found in citrus fruits is truly a breakthrough in the beauty world. Well, it stimulates collagen synthesis so that the skin becomes firmer, more resilient and of course, gorgeous.
Murad vitamin C products are available at Rustan’s Essenses in Makati, Alabang Town Center, Shangri-La Plaza, Robinsons Place Manila, and Ayala Center Cebu and also at the Murad Spa, 5th level, Rustan’s Makati.
Happily, there’s a way to put the aging process on ice, and that’s why Murad created a range of skincare products especially designed to keep you looking youthful as the years roll by.
Dig this: Howard Murad, dermatologist, CEO and founder of Murad Inc., researched long and hard on the harmful effects of environmental exposure. He discovered that vitamin C is the skin’s strongest shield – a powerful antioxidant that protects the skin from irritants and pollutants.
This is why Murad created the Environmental Shield collection, a skincare line infused with vitamin C, which also includes patented collagen-enhancing complex designed to work from the inside out. Say goodbye to the nasty aging effects of environmental exposure.
Since there is a limit to how much vitamin C the body will absorb from food, it is important to bypass the body and deliver this potent nutrient directly to the skin, "says Murad. "Applied topically, vitamin C benefits the skin by preventing water loss and keeping the skin moisturized and supple." Plus, other benefits of this wonder vitamin include strengthening the skin, neutralizing damaging free radicals and increasing the effectiveness of SPF.
There are six Essential-C products in the Environmental Shield line, which includes a cleanser, toner, moisturizer with SPF15, eye cream with SPF15 and night cream. All of these moisturize and hydrate the skin, protect it from free radical damage and soothe dry skin.
Perhaps, the most important product of this line is the Essential-C Renewal Complex. The great thing about this potent anti-aging serum is that it contains 10 percent pure vitamin C and Murad’s patented Skin Repair system with CO-3. With just one application, fine lines will decrease by 17 percent and in four weeks, photoaging signs will diminish by 46 percent. The result? Skin will be clearer and well protected against free radicals.
The effects are most visible when used on environmentally-damaged skin with hyper-pigmentation and deep wrinkles and sun damage is present long before any brown spots or wrinkling," explains Murad.
If you want to protect the skin when traveling, try the Environmental Shield Essentials Set. It is packed with four essential products like the Essential-C Cleanser (cleanses impurities and provides hydration), Essential-C Daily Renewal Complex (reduces fine lines and photodamage), Essential-C Day Moisture SPF 15 (improves hydration and protects the skin from free radicals), and Essential-C Eye Cream with SPF 15 (protects and hydrates the eye area).
For an intensive anti-aging treatment, try the Vitamin C Infusion Home Facial Kit. This at-home infusion contains the highest percentage of vitamin C and it decreases wrinkles by 17 percent after three weeks. All you have to do is mix the pre-measured amounts of gel and powder and apply with the fan brush on the face and neck. Then, use the Murad Cellular Replenishing Serum to enhance the results and moisturize the skin. Don’t forget to take the supplements to target skin damage from the inside.
"The first step toward maintaining beautiful skin is to prevent damage by protecting yourself against UVA/UVB and free radicals with sunscreen daily. The second step is to begin repairing whatever damage is already done, as early as possible," concludes Murad.
Whoever thought vitamin C could work wonders on the skin? Believe it, this essential vitamin that is found in citrus fruits is truly a breakthrough in the beauty world. Well, it stimulates collagen synthesis so that the skin becomes firmer, more resilient and of course, gorgeous.
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