Why Hollywood loves Dermalogica

Hollywood loves Derma-logica. It’s the brand selected by some of Tinseltown’s most popular faces, celebrities who choose their products not for their bling-loaded marketing, but for their actual effectiveness. Pop star Britney Spears uses the brand’s Special Cleansing Gel, Courteney Cox—Arquette is a fan of the Multi Vitamin Power Concentrate, while Lucy Liu has a handful of Dermalogica products such as the Solar Defense Booster, Intensive Moisture Balance, and Ultra Rich Body Cream.

Why do these loyal users always go back to their Dermalogica favorites? Well, for one thing, skincare is not a fashionable commodity. It’s not trend-driven or seasonal. It’s a necessity, as essential as shampooing your hair or brushing your teeth. Choosing skincare products is not determined by a luxurious price tag or a glamorous advertising campaign. Skincare is personal and should be purchased because it works for you, and because it’s backed by research and recognized expertise.

This is the mantra by which skincare brand Dermalogica works. Since its inception in 1986, its founders, skin experts Jane and Raymond Wurwand, have made a conscious effort to set Dermalogica apart from the rest of the beauty industry. Dermalogica believes that "looking good is a pleasant effect of improved wellness." The health, well-being, and balance of mind, body, and spirit contribute to the beauty of the skin.

For the past 20 years, Dermalogica has been creating a bevy of skincare products made of the finest ingredients available. All effort goes into research and development, not into coming up with more attractive packaging or an edgier marketing campaign (all products are packaged in simple, up-front containers with bold, block letters). Research is drawn from a supportive network spanning skincare educators from all over the world, some of them graduates of the same institute that produces Dermalogica products.

Jane and Raymond Wurwand are also responsible for putting up The International Dermal Institute. The post-graduate institute stands as the bulwark of skincare, setting the industry standard for education and churning out professional therapists and dermatologists equipped with the latest developments in skin hygiene. Their lofty standards are also the basis for the research and development of all Dermalogica products. Suffice it to say that all Dermalogica products are dermatologist—tested and recommended, a fact borne out by statistics. More than 3,500 skin care centers in the USA alone carry the skincare brand, and thousands more in Europe, Asia, and Australia attest to its effectiveness, making it the most—selected brand by professional skincare therapists.

Dermalogica’s growing arsenal of pro-skin products has a new star: the Multivitamin Power Recovery Masque. Hollywood celebrities Katie Holmes and Vivica Fox give props to this intensive and super-concentrated mask, which contains a trio of antioxidants: Vitamins A, C, and E. Recognized as the most powerful combination when it comes to combating free radicals and calming environmentally-stressed, prematurely-aging skin, Vitamins A, C, and E are your ticket to smoother, firmer, younger—looking skin. Vitamin A acts as a firming agent that increases skin’s elasticity and moisture content. Vitamin C assures the production of collagen, the dermal component that prevents the skin from sagging and thinning out. Vitamin E and additional Pro-Vitamin B5 promote the restoration of healthy skin tissue. Recommended for all skin types, the mask also contains licorice, comfrey, and burdock, botanical extracts which calm the skin and decrease its sensitivity. As with all Dermalogica products, the mask is non-comedogenic and contains no mineral oil, lanolin, irritating artificial colors, fragrance, or drying alcohol.

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Dermalogica is available at Rustan’s Essenses in Makati and Alabang Town Center.