Awake: A wake-up call to beauty inside out
May 23, 2004 | 12:00am
Its intriguing symbol – a delicate fern gracefully unfurling and shedding its leaflike frond – tells half its beautiful story. The other half is told by scores of women around the world who have "Awake"-ned to their own true beauty – yes, like a bud opening to reveal its inner beauty.
Are you Awake? Then, rise and shine, nay, glow!
Awake is touted as probably the only skincare line that addresses both the internal and external stresses (don’t get stressed now, but more on that later) that cause skin aging (read: fine lines, sagging and dryness). It combines the best of nature and the most advanced, state-of-the-art technologies to come up with products that cater to all of a woman’s skincare needs. More, it’s got less preservatives to reduce the risk of skin irritation, making it safe even for sensitive skin. Think soothing comfrey extract that prevents inflammation.
Fact is, a lot of Japanese women have been pampering their skin with the gentle beauty of Awake since the Kose Corporation, a leading cosmetic company in Japan, brought it to exclusive stores in 1995. In conjunction with Japanese experts who created the high-performance skincare line, trendsetting makeup artists have developed the makeup in the US, where a whole line of Awake products is available at Henri Bendel, Neiman Marcus and Halls.
And now, wake up to a bright new item from the Awake line: Exbright CA powder for whitening, acne care and oil control. Going beyond whitening, "exbrightening" gives skin all-day protection for a flawless look. Now, you can get rid of blotches, freckles, acne, sebum (or whatever havoc those UV rays have wreaked on your skin, as the mirror cruelly reveals when you take off your makeup at the end of the day – talk about rude awakening!) with a single application of one product.
Exbright’s whitening ingredients quickly permeate the skin for instant results – soothing the inflammation caused by harmful UV rays and acne, and giving way to smooth, white and translucent skin. These active ingredients include vitamin C derivatives as whitener; glycyrrhizin acid derivatives and comfrey extract as anti-inflammatory; and tea leaf polyphenol, cnidium rhizome extract, phytoglycogen and avocado extract as moisturizer.
Let’s go deeper into these moisturizers. Tea leaf polyphenol is produced from semi-fermented tea leaves. A powerful antioxidant, it promotes metabolism and prevents aggravation of acne symptoms and oxidation damage caused by sebum. Cnidium rhizome extract (senkyu) packs both powerful moisturizing and soothing properties. Phytoglycogen works effectively to eliminate melanin (the brownish black pigment in the skin). Avocado extract from the flesh of the avocado, which the Philippines has aplenty, contains an abundance of nutrients – vitamins and minerals like potassium and phosphorus – to bring life to dehydrated skin and prevent melanin accumulation. Yes, you can have your avocado and eat it, too!
Awake Exbright CA powder White (semi-medicinal) comes in a ready-to-carry 7 g compact case. It can be used as a face powder or applied over makeup. No need to huff and puff – simply take an appropriate amount of powder on a puff. Then lightly press and smooth out onto your skin. Carefully smooth out over your skin – yes, right where the blotches and acne are. Easy, isn’t it? Now, wipe that frown off your face.
Let’s face it. Who else can face up to the challenge of stress aging but a skincare expert like Awake?
Listen to the expert, "Fine lines, sagging, dullness and other skin problems are caused by a variety of external stresses. To address these problems, we’ve added a new whitening product to our Platinum Care Skin Renovation Series. This new product is designed to repair and protect skin damaged by stress aging, which causes skin to age more rapidly than normal. This dramatic approach to whitening works by keeping a watchful eye on the impact of internal stress on melanocytes. This new discovery emerged from a close examination – from both internal and external perspectives – of the melanin production mechanism."
The result: Awake S.R. White Serum W.
Modern-day women, like you and me, are subject to assorted internal and external stresses. These take their toll on the skin, appearing as "stress blotches." We all know that too much sun is bad for the skin. But did you know that lack of sleep, bad habits and mental/emotional stresses are just as bad for the skin (as they activate the melanocytes, which begin producing melanin)?
S.R. White Serum W works to block the transmission of melanocyte activation signals and suppress melanocyte activation. It does all this through its potent ingredients that include grape seed extract, chamaecrista mimosoides extract, acerola extract, peony root, glabridin, white orizebran and, of course, comfrey extract as moisturizer as well as ellagic acid as whitener, vitamin E as antioxidant and glycyrrhizinic acid derivatives as anti-inflammatory.
And there’s more for those who want to wake up on the right side of the bed each day: S.R. White Advanced Lotion and S.R. White Advanced Cream.
Awake has zeroed in on oolong tea extract, a new cosmetic ingredient formulated to prevent the excess product of melanin at its very source.
S.R. White Advanced Lotion’s ultra-fine nanocapsules quickly penetrate the skin to deliver the following active ingredients: Oolong tea extract, nettle leaf extract, rosa rugosa thunb. extract, rock rose extract, hydrolyzed rice extract as moisturizer; vitamin C derivatives and white orizebran as whitener; ginseng extract as cell activator; UV-ray block; and comfrey extract as anti-inflammatory.
S.R. White Advanced Cream gives a lightly spreading and gently enveloping sensation as it nourishes the skin with such ingredients as oolong tea extract, meadow saxifrage extract, rosa rugosa thunb. extract, rock rose extract, vitamin C derivatives, white orizebran, ginseng extract, UV-ray block and comfrey extract.
Surely, waking up and looking in the mirror in the morning has never felt this good!
The beautiful news is that Awake’s complete skincare line and beauty products are now available at Rustan’s.
Are you Awake? Then, rise and shine, nay, glow!
Awake is touted as probably the only skincare line that addresses both the internal and external stresses (don’t get stressed now, but more on that later) that cause skin aging (read: fine lines, sagging and dryness). It combines the best of nature and the most advanced, state-of-the-art technologies to come up with products that cater to all of a woman’s skincare needs. More, it’s got less preservatives to reduce the risk of skin irritation, making it safe even for sensitive skin. Think soothing comfrey extract that prevents inflammation.
Fact is, a lot of Japanese women have been pampering their skin with the gentle beauty of Awake since the Kose Corporation, a leading cosmetic company in Japan, brought it to exclusive stores in 1995. In conjunction with Japanese experts who created the high-performance skincare line, trendsetting makeup artists have developed the makeup in the US, where a whole line of Awake products is available at Henri Bendel, Neiman Marcus and Halls.
And now, wake up to a bright new item from the Awake line: Exbright CA powder for whitening, acne care and oil control. Going beyond whitening, "exbrightening" gives skin all-day protection for a flawless look. Now, you can get rid of blotches, freckles, acne, sebum (or whatever havoc those UV rays have wreaked on your skin, as the mirror cruelly reveals when you take off your makeup at the end of the day – talk about rude awakening!) with a single application of one product.
Exbright’s whitening ingredients quickly permeate the skin for instant results – soothing the inflammation caused by harmful UV rays and acne, and giving way to smooth, white and translucent skin. These active ingredients include vitamin C derivatives as whitener; glycyrrhizin acid derivatives and comfrey extract as anti-inflammatory; and tea leaf polyphenol, cnidium rhizome extract, phytoglycogen and avocado extract as moisturizer.
Let’s go deeper into these moisturizers. Tea leaf polyphenol is produced from semi-fermented tea leaves. A powerful antioxidant, it promotes metabolism and prevents aggravation of acne symptoms and oxidation damage caused by sebum. Cnidium rhizome extract (senkyu) packs both powerful moisturizing and soothing properties. Phytoglycogen works effectively to eliminate melanin (the brownish black pigment in the skin). Avocado extract from the flesh of the avocado, which the Philippines has aplenty, contains an abundance of nutrients – vitamins and minerals like potassium and phosphorus – to bring life to dehydrated skin and prevent melanin accumulation. Yes, you can have your avocado and eat it, too!
Awake Exbright CA powder White (semi-medicinal) comes in a ready-to-carry 7 g compact case. It can be used as a face powder or applied over makeup. No need to huff and puff – simply take an appropriate amount of powder on a puff. Then lightly press and smooth out onto your skin. Carefully smooth out over your skin – yes, right where the blotches and acne are. Easy, isn’t it? Now, wipe that frown off your face.
Let’s face it. Who else can face up to the challenge of stress aging but a skincare expert like Awake?
Listen to the expert, "Fine lines, sagging, dullness and other skin problems are caused by a variety of external stresses. To address these problems, we’ve added a new whitening product to our Platinum Care Skin Renovation Series. This new product is designed to repair and protect skin damaged by stress aging, which causes skin to age more rapidly than normal. This dramatic approach to whitening works by keeping a watchful eye on the impact of internal stress on melanocytes. This new discovery emerged from a close examination – from both internal and external perspectives – of the melanin production mechanism."
The result: Awake S.R. White Serum W.
Modern-day women, like you and me, are subject to assorted internal and external stresses. These take their toll on the skin, appearing as "stress blotches." We all know that too much sun is bad for the skin. But did you know that lack of sleep, bad habits and mental/emotional stresses are just as bad for the skin (as they activate the melanocytes, which begin producing melanin)?
S.R. White Serum W works to block the transmission of melanocyte activation signals and suppress melanocyte activation. It does all this through its potent ingredients that include grape seed extract, chamaecrista mimosoides extract, acerola extract, peony root, glabridin, white orizebran and, of course, comfrey extract as moisturizer as well as ellagic acid as whitener, vitamin E as antioxidant and glycyrrhizinic acid derivatives as anti-inflammatory.
And there’s more for those who want to wake up on the right side of the bed each day: S.R. White Advanced Lotion and S.R. White Advanced Cream.
Awake has zeroed in on oolong tea extract, a new cosmetic ingredient formulated to prevent the excess product of melanin at its very source.
S.R. White Advanced Lotion’s ultra-fine nanocapsules quickly penetrate the skin to deliver the following active ingredients: Oolong tea extract, nettle leaf extract, rosa rugosa thunb. extract, rock rose extract, hydrolyzed rice extract as moisturizer; vitamin C derivatives and white orizebran as whitener; ginseng extract as cell activator; UV-ray block; and comfrey extract as anti-inflammatory.
S.R. White Advanced Cream gives a lightly spreading and gently enveloping sensation as it nourishes the skin with such ingredients as oolong tea extract, meadow saxifrage extract, rosa rugosa thunb. extract, rock rose extract, vitamin C derivatives, white orizebran, ginseng extract, UV-ray block and comfrey extract.
Surely, waking up and looking in the mirror in the morning has never felt this good!
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