Even in the world of business, particularly in marketing first was the standard. First was the trailblazer.
Why, the whole world looked up to first not to second or third.
In the Philippines, though, there is a first that is turning out not to be too "desirable."
The way things are unfolding for Mike Arroyo, Im thinking Id rather be anywhere but first.
It was fun in Baguio. We were carefree sliding over the slippery leaves of the pine trees in boxes with the Prietos, Roceses, Valdezes, Nietos and more Tuasons and Legardas in the Legarda Compound or the Tuason Compound that had six or seven houses standing on a large piece of property that faced Navy Road on one side and Leonard Wood on the other. Whod think many years after, Mike would be a lawyer caught up where he is now. Im sure many salabajoks are saying, "Whatchamahoy (to quote from the PMA dictionary). Im glad Im not first."
Poor Mike. Now hes first but everything he does is "sluggable."
First Man? First Spouse? First Husband?
Finally, First Gentleman. Yes, that sounded great. But it took a while before we could fully be comfortable with such a title. Why not Mr. Arroyo? Or Attorney Mike? Or just plain Mike?
And so First Gentleman it was. I personally didnt mind. Because Ive always known the guy to be one. A gentleman, then and now.
As it is turning out First for Mike hurts.
Being First Gentleman has more pricks than perks.
If you will go by GMAs detractors and the opposition, First Gentleman can also mean First Target. And Mike literally is a BIG target with all the white chocolates he eats.
Being first, as in First Gentleman, can also mean First Pakialamero. If you are to believe all the talk going around, it would seem that poor Mike has a hand in most anything that is happening in this administration.
And what about the unkindest cut of all First Thief. Mike belongs to a family of means. A family of values. Somehow, this just doesnt wash.
Buckle up. Gunslingers in town wont stop taking shots at you.
If there is a lesson to all this, it is that FIRST isnt all that great sometimes. Be that as it may, Ill take Mike anytime over another unlamented first who lectures about pies in the sky.