MANILA, Philippines – Picture this: The sun is shining, the wind is fresh and cool and you decide to go outside when the day just seems too perfect. And then it rains. Hard. Just as soon as you rush back to get an umbrella, the sun starts to show up again.
Crazy weather is the new normal nowadays. Since everyone is regularly on a rush, it’s pretty practical to always bring something that protects you from all the unpredictability. Even your fashion sense is affected. Do you wear a sweater today? Or is a tank top okay? Maybe you should just hold on to a jacket, just in case.
But when K-Way hit the Philippine shores in 2014, Filipino fashionistas finally had reason to hope – for brighter fashionable days, even when clouds are dark and ominous. K-Way believes that ones ensemble should not be compromised by rapid changes in weather conditions.
Since 1965, through the ingenuity of founder Leon Duhamel, K-Way has cemented its status as a go-to functional and fashionable brand for men and women of the big city. Its colorful line of jackets have graced the covers of Vogue and GQ, alongside iconic style collaborations with brands such as Versus Versace, Maje, Marc Jacobs, and Christian Lacroix.
From then ‘til now, K-Way has been producing a wide range of stylish, colorful and lightweight nylon jackets that are absolutely, 100 percent waterproof. With heat-sealed taped seams, fully adjustable zips hidden under flaps, and breathable lining, K-Way jackets are the best go-to outerwear, especially during the rainy season.
What makes these already efficient apparel also fashionably practical is that they can be easily packed away into a side pocket. The space this would occupy in your bags, or even purse, is next to nothing. No other jacket can be more functional, convenient, and portable, all at the same time.
Without a doubt, K-Way keeps urbanites looking good, even in bad weather.
K-Way jackets are sold at CommonThread in Greenbelt and Power Plant Mall, at Hoodwink in SM Aura, and Flight 001 at Bonifacio High Street and Shangri-la Mall. Like K-Way Philippines’ official Facebook page at http://facebook.com/KWayPH.