Kris Aquino is queen of diamonds

MANILA, Philippines - There’s a reason why Kris Aqui- no is not only known as the “queen of all media,” but also owns the title “queen of endorsements.” People believe in her because of her high standards and meticulous attention to detail. Her bold and outspoken nature combined with her razor-sharp intellect make her a credible and effective brand ambassador — someone you would trust.

Kris admits that there are only cer- tain things that would make her gush. One of them would be diamonds. “I love jewelry talaga,” she confesses. “I’m not ashamed to admit it... everytime there’s an important occasion in my life, I remember what piece of jewelry I bought to commemorate it,” Kris adds. But this love affair she has with gems — as with any meaningful relationship — begins with trust.

Here in the Philippines, My Diamond, a proudly Filipino jewelry brand celebrated for its world class, award-winning pieces and a reputation of honest grading, has been able to estab- lish just that with Kris Aquino. “At My Diamond, everything has a certificate. Clear na clear talaga doon na inaral siya. Alam mo what quality you’re getting. You know what you’re paying for,” Kris declares. “You buy branded bags, shoes and dresses. Even your makeup is branded. But you know you have taste when your jewelry is also branded,” she adds.

“Whether you’re buying it for your- self or receiving it as a gift, you’ll really appreciate that. A diamond has to be a true expression of love or pinagtrabahu- han mo for it to mean anything to you, or for it to last,” says the accomplished TV host and actress about the certification that comes with every piece of jewelry from My Diamond.

Establishing itself as a premier diamond retailer, My Diamond has had more than 20 years design experi- ence locally and abroad, garnering a prestigious award from the Centennial Design Competition of De Beers.

When asked what diamonds mean to her, Kris replies: “For women, you want something that will last forever. People always say that things are so transitory. Puedeng matapos ang relationship. Mga anak mo lalaki at iiwan ka. Pero ang diamond pang habangbuhay yon, it goes down from genera- tion to generation.

“Once you hear the name My Diamond... It’s mine! Binigay man sakinyan o pinagtrabahuhan ko, I deserve the best,” Kris says with conviction.

MyDiamondislocatedShan- gri-la Plaza Mall, SM Megamall, Glorietta 4, Festival Supermall, Getaway Mall, Robinsons Place Manila, SM Mall of Asia, Lucky Chinatown Mall, Ayala Fair- view Terraces and SM Lanang Davao.