Lee Jeans highlights denim innovations

MANILA, Philippines - Lee Jeans showcased denim innovations in its Philippine Fashion Week spring-summer 2014 show to mark its 125th year of superb craftsmanship, once again pushing boundaries while staying true to its proud heritage.

The SM Mall of Asia Atrium was transformed to simulate the streets of New York and put the audience at the heart of the scene. Pieces that highlight  denim engineering and elevate the structure of jeans were presented, together with colorful pieces inspired by digital technology.  The collection also showcased Union Made Lee101+ which celebrates the brand’s signature denim pieces.

The Lee Stretch Deluxe was also unveiled, featuring jeans made of quality Italian fabric with an improved stretch ability and an enhanced shape recovery for an even leaner and flattering fit.

Also highlighted were capsule collections from the Lee Style Army. This year's winning team is Team Futurama/I Am A Futurist, composed of (from right) Nazer Molina (UST), Van Oscar Tabaloc (UP-Cebu)  and Paulina Raymundo (DLS-CSB) for fashion design and John Karunungan (SoFA) for styling. Student models brought life to the collections, with Lin Villacorta (UP-Diliman) and Arwin Villafuerte (DLSU) emerging as this year's winners.

Part of the celebration of its 125 year milestone, Lee also showcased a denim exhibit highlighting the works of brand influencers artist Leeroy New, Turbo Goth vocals Sarah Gaugler, muralist Deejae Pa'este, accessories designer Paul Jatayna, fashion designer Jerome Lorico, ProFormula Racer and designer Mark Bumgarner, and sister IndyCar racer, Michele Bumgarner.