Why women Choos to be sexy

Whoever says shoes were made for walking is repeating an un-sexy cliche. As far as many modern women are concerned, shoes were made for looking good, feeling good and hear this well — feeling sexy.

London-based shoemaker Jimmy Choo knows this too well. Feminine power, luxury and sexiness form the peg of every design which recognizes that the ankle and the foot are important erogeneous zones.

To embody this sexiness, Jimmy Choo chose Nicole Kidman as image model. “Nicole's character portrays the multi-faceted qualities of the Jimmy Choo woman for this season — strong, sexy with a beguiling sense of mystery,” says creative director Sandra Choi.

Nicole Kidman enjoys stepping into her new shoes as Jimmy Choo image model. “I really enjoy being able to play a role that was strong, sexy and in control. I got into a relationship with the photographer and Mikael Jansson is very intuitive, he knows what I am thinking and feeling and is able to translate it through the camera.“ Mikael “explored themes of film noir and referenced the tension of Hitchcock’s empowered  heroines.”

Looking at Nicole’s photographs,  you can almost hear a sultry whisper and feel “a quiet eroticism” as Choo describes it. Nicole effortlessly looks seductive in the campaign.

Since Jimmy Choo founded his shoe company in 1996 with British Vogue magazine accessories editor Tamara Mellon, the sexy image of the brand has been boosted by red carpet stars as well as personalities like Sarah Jessica Parker who wore Blahniks and Choos for Sex and the City. Princess Diana was also a Choo wearer.

“When a woman goes for a pair of shoes and she really likes it, it's a relationship that no man can enter,” laughs Gerald Liut, Jimmy Choo director of wholesale for Asia. “Choosing shoes involves a feeling, an attitude.”

Liut says stilettos are the mainstay of sexiness. “Stilettos  never left, even if for a while, chunky shoes came in to provide comfort. But what happened was that platforms provided stability and comfort. Even in the ’60s, women wore stilettos and they had to suffer.

“Now we see the return of the single sole. Prada brought it back four years ago and everybody followed. Europe is also bringing back pointed shoes this year. All catwalks and red carpet shoes now are pointy,” Liut notes.

Kitten heels are coming in as well, he adds. “Shoes are now about individuality. I have noticed that women are now more daring and they wear whatever they feel expresses their personality. Even in non-winter climes, I see women no longer afraid to wear boots.”

Flying in town to launch the autumn-winter collection of Jimmy Choo during a lifestyle press lunch hosted at the Peninsula Manila by Anton Huang, EVP-GM of Stores Specialists Inc., Liut feels the vibe of Manila's stylish women. These are women who like looking good and feeling sexy. Yes, they choose Choos.

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In the Philippines, Jimmy Choo is exclusively distributed by Stores Specialists Inc.