Bum shouts out a new ‘ateetude’

MANILA, Philippines - Bum rolls out another banner collection for the hottest season of the year: “My Ateetude: I Change the Rule.”

The first of My Ateetude’s three campaigns for the year, according to Benny P. Reyes, senior merchandiser and designer for BUM, the line is all about fearless dressing. “This summer, we’re going to bring in bolder colors. Before, we only featured flashes of color, but this time, the color palette for Bum will be more varied, riskier.”

Reyes means “neon green, neon orange, neon pink, neon blue and neon yellow, for both the female and male lines.”

Before, these colors were only used as print, now they will be used as the base color for certain pieces such as pants, skirts, shorts, and our shirts. “This collection will certainly show another side of BUM that the market hasn’t seen before,” Reyes adds. “Bum used to be goth, emo, and rebel, which were limited to dark colors. Now we have bright colorsto make the brand a little unpredictable.”

Expect more textures, fabrics, patterns and treatments, and a new line of accessories to merge with the latest designs is also underway. “We will also have digital prints on our shirts. Also more studs and spikes in some of our products,” Reyes adds. “We will also have more limited-edition pieces.”

Bum is available in leading department stores nationwide. Visit www.bumequipment.com.ph or like them on Facebook at http://www.facebook.com/bumequip.