MANILA, Philippines - Following the success of Crocs’ New Crocs New You regional campaign last summer, which generated nearly a thousand local contest entries, this fall, NCNY is back with a bigger take on fashion in its second chapter.
The NCNY campaign breaks the Crocs stereotype as a one-shoe company, proving that the brand offers a variety of models beyond the clogs line. This movement has garnered comments like “Really, these are Crocs?” from the time it introduced its hip and stylish sandals, heels, wedges, and the rest of its casual footwear line.
Fashion blogger and stylist Laureen Uy rejoins the team as the Crocs ambassador to help send the message that fashion has finally touched Crocs, while still providing the same level of comfort. Laureen swears by these shoes and agrees that fashion need not hurt.
In its second phase, NCNY will kick off by launching the campaign side by side with the latest Crocs fall collection. A digital-driven campaign, the NCNY II has an interactive mini-site that aims to find its fans’ fashion identity through the help of Uy.
The minisite gives fans a chance to win a weekend getaway for two at Shangri-La hotel, an iPad, plus discount vouchers at the end of their online style journey.
Crocs’ Fall collection has over 100 models and colors designed to satisfy the fashion cravings of every male and female Filipino. Having the all-time favorites like the flats, heels, and sneakers, boat shoes, and the addition of boots, Crocs cannot be more proud to launch their latest shoe line.
“Our fans and the soon-to-be Crocs converts will definitely like our latest collection. The world knows our brand as a go-to comfort footwear, but we want to tell everyone that Crocs are now designed with fashion in mind,” says Franco Limjuco, VP of Six Degrees, Crocs’ local distributor.
Crocs is now expanding the team to include two new trendsetters, Camille Co and David Guison. Log on to www.newcrocsnewyou.com
Visit www.crocs.com.ph and Crocs Philippines on Facebook and @CrocsPH on Twitter for additional information