MANILA, Philippines - This season, Naf Naf is giving young women many reasons to go back to school. The collection provides chic and comfortable clothing in woven and knitted cotton and in primary and pastel colors. The French-based company is known for being every young woman’s go-to line with its classic, wearable designs that can easily be paired with existing pieces. In fact, Naf Naf pieces are so timeless that it is not unusual to be wearing items from the company’s original offering more than 30 years ago!
The name Naf Naf was taken from the children’s story “The Three Little Pigs,” the tale of Nouf-Nouf, Nif-Nif and Naf-Naf. Needless to say, Naf-Naf was the pig who was sensible enough to build the house of stone that kept the Big Bad Wolf from eating him up.
The French-based Naf Naf brand was created in 1978 by brothers Gerard and Patrick Pariente with Gérard handling the artistic aspect of the trade, overseeing the company’s clothing and store designs, and Patrick handling Naf Naf’s business development. In 1984, Cinderella Dresses introduced the Paris brand to the Philippines and has since become the go-to line for modern yet feminine garments, accessories and footwear.
Naf Naf stores are located at SM Clark, Robinsons Galleria, Araneta Gateway, SM Mall of Asia, Podium, Shangrila Plaza, SM the Block and SM Cebu. Also available at Cinderella Stores located at SM North Edsa, SM Fairview, SM Megamall, SM Manila, Robinsons Ermita, Northmall, Alabang Town Center, Filinvest, Sta. Lucia, Viramall, Lucky Chinatown, Abreeza and to leading department stores nationwide.