Jag Jeans x LiLo: Being bad looks good!
MANILA, Philippines - This season, the unlikeliest style surprise comes from Jag Jeans: Lindsay Lohan spread in full bad girl glory in EDSA’s busiest spots. Naturally, people stopped, stared, and started a boiling social network debate, and judging from its 30 years of intriguing brand imaging, Jag Jeans got exactly what it wants, the invasion of the Filipino fashion conciousness.
A recognizable figure in the skater, punk, metal, graffiti, hip-hop, and dance subcultures, Jag Jeans have been the driving force for introducing upcoming, and infinitely risky denim styles, washes, and silhouettes in the mainstream market. By capitalizing on new techniques of washing, constructing and detailing denim. Jag Jeans product aesthetic has long been at par with international denim brands, offering updated styles in a very reasonable price range. For this reason alone, Jag Jeans have the highest record shares of over two million jeans sold annually.
Jag presents its latest collection featuring revered styles that reflect an extra edge. Usually casting anti-heroes and controversial celebrities hot in the limelight, Jag Jeans have provided an image that matches the over-all psyche of the young consumers: one that thrives in the rebellious spirit of individuality as opposed to manufactured-imagery. And so Lindsay Lohan, Hollywood’s enduring Bad Girl, becomes the new face of the Philippines’ own maverick denim brand.
Jag Jean updates its home website, www,jag-jeans.com adding more celebrity flair, more Hollywood glamour, and as expected, more defiant fashion attitude.
