Regatta reveals an 'awesome' collection
MANILA, Philippines - Regatta, the local chic leisure apparel and Discovery Enterprises International under its local agency, Tuesdays Licensing & Entertainment Inc., have joined hands to unveil a new collection of shirts dubbed “The World is Just Awesome.”
For the collection, Regatta designed and produced limited-edition graphic shirts using the phrase “The World is Just Awesome” emblazoned across the shirt. Breathtaking images of landscapes, beaches, outer space and animals in the shirts help illustrate just how awesome the world is.
For those who want a simpler design, Regatta also produced statement shirts that contain no images. A total of six shirt designs in two to three colors will be made available.
“The partnership reflects our passion for a leisurely lifestyle while placing much-needed emphasis on caring for and appreciating the environment. By bringing together Regatta’s stylish and high quality apparel and Tuesdays sought after licensed right, we are encouraging everyone to stylishly do their share in protecting our planet,” says Regatta brand manager Carlo Rufino.
This partnership with Regatta is the first in a series of strategic efforts to create additional touch points for our consumers to engage and interact with our network brands. We’re very glad to be working with Regatta, a company that shares our commitment to empower people to explore their world and satisfy people’s curiosity” says Toni Bautista, licensing director of Tuesdays Licensing and Entertainment Inc.
To celebrate the launch of the collection, a 60-second TV commercial has been produced that will feature popular personalities who best exemplify the leisurely and earth-friendly lifestyle. Those who will appear in the commercial include social entrepreneurs Bam Aquino and Efren Peñaflorida, former Congressman Gilbert Remulla, extreme sports enthusiast Bryan McClelland, members of the Philippine Dragon Boat Team, titlists of Miss Earth Philippines, renowned surfer Paolo Soler and sportsman and entrepreneur Dr. Mikee Romero. The Asian group Strawless Friday has been commissioned to create the song for the TV commercial.
Regatta is loved for its premium imaging, high-quality merchandise and time-tested leisure wear style. Regatta offers finely-crafted shirts, wovens, jeans and accessories comfy and perfect for any getaway.
What also sets Regatta apart is that it remains timeless and fuss-free, a stark contrast from other brands that are slaves to flash-in-the-pan trends. Indeed, discerning fashionistas continue to embrace Regatta for its reliability as a source for crisp, classic basics that never go out of style to fit any leisurely lifestyle.
