Anne Curtis is the new Primadonna face

MANILA, Philippines - It was a fabulous night when Primadonna unveiled its new collection and welcomed the newest face of the brand: Anne Curtis.

 Primadonna launched its new campaign, “Different Shoe, Different You,” to cater to different style philosophies of women. With every shoe comes varied personalities — whether fierce or feminine, sexy or boyish — and Primadonna creates the right pair to create a whole new statement.

 A total style chameleon, Anne is not afraid to try out diverse sartorial choices. From trendy to classic, Anne continues to inspire her millions of followers with her effortless flair for fashion, making her the ideal face of Primadonna.

Guests were transported to shoe heaven as DJ Mars Miranda provided the playlist of the night and attendees took time to check their shoe personalities and had a chance to have their photos taken with giant versions of Primadonna’s four shoe styles.

 A fashion show styled by top fashion bloggers featured the four different looks of the brand’s newest collection. Primadonna awarded four women who embodied the four looks of the collection. Jacque De Borja (Ms. Lady Dapper) showed a boyish, yet feminine take on the androgynous style; actress LJ Reyes (Ms. Classy and Sassy) charmed everyone with her dainty look; Daryl Chang (Ms. Lady Rebel) stood out in her fierce fashion; and chinita beauty Dianne Wong (Ms. Wanderlust Chic) was boho-sexy that night.

 Primadonna has grown into a retail force with over 42 outlets including SM Megamall, SM City Fairview, Sta. Lucia Mall; SM branches in Bacoor, Pampanga, Batangas, Lipa, Marilao, Sta. Rosa, Cebu, Naga, Dasmariñas, Baliwag, Rosario; Limketkai Mall in Cagayan de Oro and Marqee Mall in Pampanga.

For inquiries, visit www.primadonna.com.ph or like Primadonna on facebook.com and follow the brand on twitter.com@primadonnaPH.