Anne Hathaway is the new face of Tod's
MANILA, Philippines - Tod’s Signature Collection print campaign stars the Oscar-nominated actress and contemporary icon: Anne Hathaway. In London filming her latest project,The Dark Knight Rises with Oscar-nominated director Christopher Nolan, Hathaway takes on the legendary role of Catwoman.
The Tod’s campaign was shot by famed photographers Mert Alas and Marcus Piggott at Big Sky Studios in London, styled by Karl Templer and under the creative direction of Fabien Baron, who provided the concept for the shoot. “The campaign for Tod’s Signature reaches out to a new and younger clientele. Bold, colorful, definitive images capture the essence of an innovative, more provocative side of Tod’s. It’s impactful and vibrant, referencing Warhol and GuyBourdin’s world of luxury, art and sublime women. We see a stunningly exquisite Anne as a classic beauty with a modern Italian edge feminine and strong.”
Hathaway, instinctively grasped what these pictures set out to achieve. "I have been a longtime fan of Tod's and was very excited to be a part of exploring a new side of their identity with the launch of their Signature Collection. The Tod's brand symbolizes a commitment to quality, style and classic modernity. These are bags that age with you and never let you down. The designs are classic and the materials are of the highest quality. As a result, they don't grow older, they only grow better just like a woman“ observes Hathaway.
Tod’s creative director, Derek Lam, believes “Anne Hathaway is the perfect representative of Tod’s new Signature Collection. She is a multi-dimensional actress of great talent and universal appeal. What makes this collaboration with Anne so perfect is that not only is she a young actress with accomplished roles to her credit, she is also one to watch for her creative choices. She generates excitement based on the quality of her work, modern beauty and intelligence.”
The collection consists of bags and small leather goods where the pebble motif of the iconic “gommino” driving shoe has been rendered into leather to give this distinctive signature and embodies the Made-in-Italy craftsmanship that lies at the heart of the Tod’s philosophy. The color palette ranges from strong, decisive tones of deep red, black, electric blue, fuchsia and violet to subtle shades of lavender, beige and cream. The collection will be in stores worldwide from October.
Diego Della Valle, chairman of Tod’s comments: I am a big fan of Hathaway’s work. I believe she is a wonderfully gifted actress. She is also a woman who combines traditional elegance and beauty with a lively, modern spirit. In this respect she is a perfect fit with Tod’s, which prides itself on bringing together the traditional craftsmanship of Italian artisans with the best in contemporary design.”
In the Philippines, Tod’s shoes, bags, and accessories are exclusively distributed by Stores Specialists, Inc. (SSI) and are available at the boutiques located in Greenbelt 4, Ayala Center, Makati and Rustan’s Tower, Shangri-La Plaza Mall.
