Products for cool kids and mothers who care

MANILA, Philippines - Mothercare presents its latest products for kids specially designed with durability, practicality, comfort and style in mind.

For Young Fashionistas

Let’s face it: fashion fluency is not starting at very early age! Kids nowadays are surprisingly sensitive to fashion trends seen on TV and the Internet, with their very own fashion icons like Suri Cruise or Maddox Jolie-Pitt. Like coloring books, Lego, and sandboxes, fashion is now another way for kids to express their individuality rather than conformity, and what better way to do this than with fashion.

Now, parents can freely channel their children’s inner fashionista without breaking the bank AND while keeping an eye on functionality and durability with the help of Mothercare.

Mothercare’s spring-summer 2011 children’s clothing range offers the best of the season’s key colors and fashions designed with special care and attention to detail, to suit every occasion for babies and children aged 0 to 8 years. This season, Mothercare brings together the quality of hard-wearing fabrics that offer durability, super soft materials and great fit while offering fantastic value for money.

For baby girls (0-3years), clothes are designed to be stylish, functional and durable. For baby girls, clothes are in bright, delicious colors in reds, yellows and greens with a playful theme of fruits.

The Flexi Bath, available in green, transparent and purple colors, is so handy, durable and versatile.

A nautical design combines sailor stripes in reds, blues, whites and greys, with charming and delicate floral prints for a vintage style look. Key styles include striped trousers, light-wash jeggings and statement-ticking striped dress.

Girls (3-8years) will love knitted dresses with matching legging sets, which come in different colours and patterns. Rolled-up ribbed waist denim jeans and pretty coordinating gets keep off the cool evening chill.

Little girls will look adorable in pretty polka dots, stars and stripes with the fun fairground graphic prints of carousels, Ferris wheels and rollercoaster’s on jersey tees, leggings and dresses in reds, greens and blues, aremade girly with statement bows.

It’s back to the farm for girlswear this season with ginghams. The range has a worn, country worker feel using checked prints, patchwork and distressed cuffed jeans in reds, pinks and blues. The key country staple, denim dungarees, features cute girly patchwork on the pockets.

Stripes and prints for adorable little ones.

Mixing the classic with the modern, the sugarcoated range encompasses pastel blues and pinks in rosebud prints and vintage style floral motifs.

Boys (0-3years) look cheeky in nautical inspired stripes in greens, and yellows mixed with blues and reds. Adventurous little boys will love the hard wearing + length trendy denim. Linen cargo pantsmatch the loud colors of the fun and playful T-shirts. Prints of boats and ships run follow the nautical theme and happy summer mood.

Boys will be boys in blue with stripes, stars and character details in outfits from long sleeved shirts to little bodysuits

Newborn Essentials

For newborns (0-12months), choose from classic styles in oatmeal, lemon and pure whites using soft, cuddly fabrics of cotton for baby’s delicate skin.

Babies with bags of attitude will melt hearts in this season’s character outfits. These include a fun and trendy zebra tee and trousers, a dress-up dinosaur complete with spines and an adorable ladybug outfit. Boys dive under the sea with whale and boat characters combining traditional nautical and playful sea themes in stripes of sky blue, navy and white.

The Flexibath

Quick question: What’s as big as a cart, as thin as paper, can carry gallons of water but can fit in a suitcase, and holds the one thing you love the most?

The mood is cool and happy at Mothercare.

The answer: Flexi Bath, the only hard plastic children’s bathtub which folds up flat with a simple touch of your hand from a Real Cool World of Denmark.

It’s a wonder product for mothers-on-the-go, the bathtub for baby that is perfect for both home or while traveling, and folds flat so it can be stored and transported with ease.

Although it easily folds up flat, the Flexi Bath is just as big, if not bigger, than other children’s bath tubs. The flexibility of the sides of the tub when it is full of water makes the tub suitable for children up to four years old. It also has multiple uses when no longer used as a bath: toy box, laundry basket or a paddling pool for the garden or beach.

The Flexi Bath is made from Polypropylene (PP) and Thermoplastic Elastomeric (TPE). The PP is the hard material which makes up the sides and the bottom of the bathtub and thus keeps it stable, as with any other children’s bath tub. The TPE is used in the corners and in the bottom as thin “lines” enabling the bathtub to fold flat, unlike any other children’s bathtub. Flexi Bath does not contain any harmful chemicals such as Bisphenol A, Phthalate or PVC, making it safe for both the bathing children and their parents.

Thoroughly tested by the Danish Technological Institute to ensure that it complies with all Danish and European standards, the Flexi Bath has also been recognized for its originality, functionality and design and has won numerous awards which include the Kind + Jugen Innovation Award and the Formland Prize. Available in unisex colors green, purple, and transparent. Suyen Corporation is the exclusive distributor of Flexi Bath and Flexi Bath retails at P2,495.

All children’s clothing and The Flexibath are available at Mothercare stores at Greenbelt 5, Shangrila Plaza Mall, and Trinoma in Metro Manila and Abreeza Mall in Davao City. The Flexibath is also available at the following locations: Dimensione Bonifacio High Street, Dimensione Eastwood Mall, Dimensione Greenbelt 5, Dimensione Powerplant Mall, Dimensione SM Megamall, and Dimensione TriNoma Mall.

For more information, visit www.facebook.com/ MothercarePhils and www.flexibath.com.ph.