MANILA, Philippines - Jellybean, Folded and Hung’s all-female brand, launches its fresh, fun and fashionable collection with feminine florals in yummy sorbet hues with flashes of bright colors.
The collection, introduced at the spring-summer Philippine Fashion Week, is for girls who are not afraid of color and want to be carefree, fun-loving, playful, adventurous, smart, sweet and romantic — the embodiment of Jellybean’s summer styles.
For this campaign, Maja looks sweet and fresh surrounded by colorful flowers of Pacific Blooms in Quezon City. The Jellybean collection takes cues from this season’s pastoral romance trend of soft romantic details with a rustic twist and features multi-layered skirts, lacy bloomers and floral cropped bodices that are punched up with tulle in colors ranging from apricot to hot pink. Print-on-print pieces bring in a bright pop of color that keeps the collection fresh and young. Graphic tees make a sweet comeback in hand-drawn designs and feminine silhouettes. Exciting pieces pop out like playful, party dresses in fabrics of lace and mesh that show off Jellybean’s flirty, dressed-up style.
Accessories also take center stage with pearl and chain necklaces, cameo rings, and stacked gold bangles that add the right amount of sparkle and shine to your outfit. Woven boater hats, a new style staple, are also part of the collection. The coveted Jellybean shoes in pretty floral wedges and Lolita heels are available to complete the head-to-toe Jellybean look.
Jellybean stores are located at the New Eastwood Mall, SM Fairview, SM Manila, SM Megamall, SM North EDSA Annex, SM San Lazaro and TriNoma Mall with provincial branches at Marquee Mall Pampanga, SM Baguio and SM Tarlac.