Bigger & bolder: Swatch New Gent collection

MANILA, Philippines - Swiss fashion watch and jewellery maker Swatch presents The Swatch New Gent collection, 10 trendy models in understated, wintry colors inspired by the legendary Swatch Gent Originals.

The original Gent watch head was 34-mm. wide; the New Gent models are 41-mm. wide, and the height of the case and crystal combined has increased to 11 mm. The much bigger format gives designers more room to play: each model has a large, colorful plastic case with a generous, color-coded dial, a day/date window at 3 o’clock and rugged, matte silicone straps in complementary monochrome colors. A contemporary restyling of the classic Gent Original, the Swatch New Gent collection retains the renowned Swiss watchmaker’s signature use of trend-setting design, fashionable colors and rugged, sporty materials. The new collection takes the classic Swatch Gent — creative, inventive and full of stylish fun — and transforms it into a bigger, bolder, positively provocative statement. It is designed for the active man or woman with an eye for the big new trends in accessories and art for the wrist.

Black Rebel

It’s blacker than night and a classic timekeeper for casually elegant or formal occasions. The sun-brushed black dial presents slim tone-on-tone black hour indexes and a tone-on-tone black day/date window at 3 o’clock.

White Rebel

Simply elegant, white and fashionable for all occasions, the solid white silicone strap and loop of this New Gent match the solid matte white plastic case and buckle.

Red Rebel

This bold, dynamic timepiece plays with the primary color of passion. The solid red silicone strap and loop of this provocative New Gent complement a matching transparent red plastic case and buckle.

Burgundy Rebel

This stylish piece takes a trend-setting color from the fashion labs and runways to the wrist. The sun-brushed burgundy dial features slim pink indexes at all hours and a black-on-pink day/date window at 3 o’clock.

Petrol Rebel

Sunlight falling on the sea brings fascinating colors to the surface. This captivating New Gent features a solid petrol blue silicone strap and loop with a complementary transparent petrol blue plastic case and matching buckle.

Blue Rebel

An elegant and evocative design uses color for mood and atmosphere. This fascinating New Gent presents a solid blue silicone strap and loop with a complementary transparent blue plastic case and matching buckle.

Olive Rebel

Olive green sets the tone for a fashionably elegant occasion. The solid olive green silicone strap and loop of this elegant New Gent nicely complement the transparent olive green plastic case and matching buckle.

Brown Rebel

A wry design subverts a sober and distinguished look with a playful touch of pink. Slim pink seconds hand mark the time of day.

Warm Rebel

A casually elegant yet sporty look for the fashion-conscious professional. A solid warm gray silicone strap and loop with a complementary transparent gray plastic case and matching buckle.

Purple Rebel

A trendy color on the runways, this rich purple sets the wearer apart from the crowd. The solid purple silicone strap and loop give this eye-catching New Gent an enviable presence on the wrist.

Swatch stores are located at SM Megamall, Glorietta 4, Greenbelt 5, TriNoma; Swatch kiosks are at SM Mall of Asia, SM City North EDSA, SM City Davao, Greenhills V-Mall, Shangri-La Plaza, Robinsons Place-Ermita, Sta. Lucia East Grand Mall, Festival Mall, and Ayala Center, Cebu; hole-in-the-wall shops are at Alabang Town Center, and Ayala Marquee Mall in Angeles, Pampanga.