That spirit of oneness in hip bottles

MANILA, Philippines - Thunderous drumbeats, school chants and rivalries continue to intensify the 72nd season of the UAAP. There’s no stopping the country’s future sports icons from out-hustling each other and making their dearly loved alma maters number one.

As the competition heats up, Coca-Cola, the country’s foremost refresher of positivity, teams up with Jollibee, the country’s No. 1 fast-food chain and symbol of happiness for the youth, to offer happiness in a Coca-Cola UAAP collectible bottle.

These limited-edition Coca-Cola UAAP collectible bottles are inspired by the contending UAAP squads — the Adamson Falcons, Ateneo Blue Eagles, De La Salle Green Archers, Far Eastern University Tamaraws, National University Bulldogs, University of the East Red Warriors, University of the Philippines Fighting Maroons and the University of Santo Tomas Growling Tigers.

On Sept. 12 in Jollibee Roosevelt, Ortigas, the Coca-Cola UAAP Collectible bottles were launched with sports commentator Anthony Suntay welcoming everyone along with one of the masterminds behind the refreshing collaboration, Gold Tantoco, vice president for marketing of Jollibee.

“As a major supporter of the UAAP for two consecutive seasons now, we’re happy to team up with Coca-Cola in offering these Coca-Cola UAAP bottles to all our Jollibee customers across the country,” Tantoco said. “These collectible bottles will surely appeal not just to students but UAAP fans of all ages who are avid supporters of these squads.”

Sean Cunial, commercial and franchise leadership director of the Coca-Cola Export Corporation, said, “We are bubbling over with excitement over the collaboration between Coca-Cola, Jollibee and UAAP. The collectible bottles will surely enliven the spirit of fun among the most passionate of supporters of the competing teams.”  

Coca-Cola group business development manager Cherry Masipag-Moran said it was the first time for both brands to capitalize on a great annual tradition where enthusiasts are hardcore rivals in the court but one in the spirit of fun.   

UAAP star athletes came out, each carrying the Coca-Cola UAAP collectible bottle that bore their school’s logo, then the eight student representatives recited the “Open Bonding, Open Happiness Oath” to signify their commitment to uphold sportsmanship.

To collect the bottles, simply avail of any Jollibee Burger Value Meal with double Go Large upgrade of your fries and Coke and you automatically get one free Coca-Cola UAAP collectible bottle! Promo is ongoing until Oct. 4 in all Jollibee stores in Metro Manila.