Now it's Beauty by SM at Megamall

MANILA, Philippines - The beauty section of SM Department Store has long been recognized as Watsons Your Personal Store. Today, it has received an exciting new makeover and a brand new name — Beauty by SM.

Armed with a new look, exciting in-store activities, a more spacious layout, and a score of new and exclusive beauty brands, the beauty section of SM Department Store in Megamall provides a shopping experience unlike any other.

“Beauty by SM is something we are all truly excited about,” said Robert U. Sun, chief operating officer of Watsons Your Personal Store (Phils). “Beauty by SM is dedicated to keeping customers look and feeling beautiful.”

The all-new, all-improved beauty section of SM Megamall’s Department Store offers exciting new products from makeup brands Revlon, Colorescience, Elianto, and Lola Cosmetics.