Awesome twosome at Shakey's

MANILA, Philippines - Ebony and ivory, coffee and cream — things that are beautiful on their own yet so much better together. The same goes for Shakey’s Chick N Chips, a product combination only    available at Shakey’s. What could be better than crisp, juicy fried chicken paired with delicious Mojo potatoes? Just like a husband and wife, Shakey’s chicken and Mojo are inseparable. This unique combination was boldly introduced by Shakey’s at the time when rolls and rice were the favorite match for chicken.

Fried chicken is traditionally coated with batter and then deep-fried to ensure the breading seals in the juices and leaves the skin flavorful and crisp. Shakey’s has mastered this art that its fried chicken’s skin is crisp, not crispy, and the meat is juicy and extremely flavorful. Add to that the all-time favorite Mojo potatoes.

Crisp Not Crispy

Shakey’s EVP-COO Vic Gregorio says, “We define crisp versus crispy because some people say their products are crispy, yes, they’re crunchy but they’ve essentially become tough and brittle. With other chicken, the skin is either soggy or the skin just breaks off. We want to establish that only crisp chicken skin can be pulled back and remain intact, all the while retaining that delicious crunch when bitten. Shakey’s has perfected the method through countless hours of research and testing.”

 “What makes our chicken even more unique is the delicious twist of pairing it with tasty Mojo potatoes. Other restaurants also offer crispy fried chicken; however, there is no comparison to the crisp yet juicy Shakey’s Chick N Chips combo, an icon product for the popular pizza chain. No other restaurant prepares chicken the way Shakey’s does, using a recipe that’s been kept secret these past 34 years, worldwide.”

Delightful Dozen

Dining at Shakey’s is best with friends and family for memorable moments. This has become better because the Chick N Chips combo has been repackaged. Because of the growing demand for chicken and careful consideration of guest requests, Shakey’s Chick N Chips now comes in four serving options: the three-piece solo pack, the five-piece buddy pack, the seven-piece family pack and, now, the 12-piece party pack, all served with the truly tasty Mojo potatoes. 

Imagine biting into crisp chicken skin and sinking your teeth into the juicy tender meat inside. Multiply the gastronomical wonder by 12 and add a heaping serving of delicious Mojo potatoes, and you have a tasty treat fit for kings. Even better is that this delightfully delicious dozen is currently available at the introductory price of P777 only (exclusive of service and delivery charges).

One can relish this delightful treat with a serving of pizza, pasta, and salads. The dining experience at Shakey’s is not just about chicken or pizza — it’s a whole experience of savoring every gustatory delight Shakey’s offers and the wonderful memories they evoke and make with family and friends.

Something Grand

To support the launch of the all-time favorite Chick N Chips, Shakey’s has come up with a big campaign behind the concept. The whole campaign starts with the delicious combo in an exciting new packaging for delivery and carryout. The colorful packaging increases the anticipation for delivery or carry out orders. The packaging was a perfect way to marry the concept of fun, family and pizza, and so much more with the Shakey’s identity.

The TV commercial was a creative collaboration of the premier Shakey’s team led by EVP-COO Vic Gregorio, marketing manager Barbie Ocampo, product manager Joy de Villa and the top creative team from J. Romero & Associates. 

With only the best in mind, Shakey’s contracted the services of Philippine advertising’s Queen Mother of food styling, Lydia Go, and internationally acclaimed director and cinematographer Paolo Dy to capture the delicious goodness of the Awesome Twosome combination of crisp fried chicken and scrumptious Mojo potatoes.

The ad presents a concept that, although not entirely new, showcases how the Chick N Chips combo is a perfect combination of delicious food. It begins with the silhouette of a man and woman professing love for each other. When given the full view, one realizes that just like a bride and groom, the chicken and Mojos are definitely perfect for each other.

Shakey’s has something for everyone and a whole lot more this season. This can be seen in more than one hundred restaurants in key cities nationwide and the company’s commitment of continuous growth can be seen in the opening of more restaurants in the hottest vacation spots in the Philippines like Boracay, Baguio, Tagaytay, Batangas, Laguna, Cebu and Davao.

Dining is all about fun, family, and great pizza. Visit your nearest Shakey’s restaurant or dial 77-777 for on-time delivery.