ADvance Pilipinas conference set for November with theme 'The Future of Advertising: Convergence and Divergence'

MANILA, Philippines — As one of the Philippines' premium conference brands for Advertising and Marketing, ADvance Pilipinas will be happening on Friday, November 15, in Manila.

This year’s theme — “The Future of Advertising: Convergence and Divergence” — will be emphasizing the dual forces shaping the advertising landscape. It will highlight both the integration and specialization aspects of modern advertising.

The event will congregate more than 300 of the brightest and most influential Agencies, Brands, Publishers, Media Communities and Technology Solutions Providers across the entire country to share their valuable insights into both integrating and specializing strategies, helping attendees navigate and excel in the changing world of advertising.

Varies type of arrangements will be presented during the event such as Interactive Panel Discussions, Keynote/Solo Presentations, Booth Making Contests, One-to-one Private Meetings, Networking Sessions, and a lot more!

Event Key Topics:

1. Integrating Digital and Traditional Advertising Strategies
2. Cross-Channel Advertising Measurement
3. The Evolution of Consumer Behavior
4. Creative Strategies for Mixed Media Campaigns
5. Data-Driven Advertising
6. Emerging Trends and Technologies
7. Budgeting and Resource Allocation
8. Building Brand Consistency Across Platforms
9. Addressing Privacy and Compliance
10. Engaging with Different Audience Segments
11. Crisis Management and Adaptation
12. Future Outlook: Convergence and Divergence

What to expect?

1. Keynote speeches - Hear from the top industry experts as they share their vision on how convergence and divergence are shaping the future of advertising. These influential speakers will provide insights into emerging trends, innovative strategies, and the broader implications of the industry's evolution. 
    
2. Panel Discussions - Engage in dynamic discussions with the leading voices in the advertising about the latest trends, technologies, and challenges. Panels will feature diverse perspectives on how convergence and divergence are influencing advertising tactics, consumer engagement, and market dynamics. 
    
3. Networking Opportunities - Connect with peers, thought leaders, and potential collaborators during dedicated networking sessions. These opportunities will allow you to build valuable relationships, exchange ideas, and explore potential partnerships that can enhance advertising strategies.
    
4. Exhibitor Showcases - Explore the latest products, services, and technologies from the leading companies in the advertising industry. Discover innovative solutions and gain insights into tools that can help you stay ahead of the curve. 
    
5. Case Studies - Learn from the real-world examples of successful advertising campaigns and initiatives. Case studies will illustrate how companies are navigating the convergence and divergence of advertising trends and achieving impactful results. 
    
6. Q&A Sessions - Participate in interactive Q&A sessions where you can pose questions directly to keynote speakers and panelists. This is a chance to gain clarity on complex topics and receive tailored advice from industry leaders.

ADvance Pilipinas is proudly owned and managed by M.G.M. Technological Events Organizing Services. M.G.M. Technological Events Organizing Services is a full-service event management firm based in the Philippines that was created by pairing together its passion for business and events.

For sponsorship, and speaking engagement please contact our event director at information@advancepilipinas.com or visit www.advancepilipinas.com. For updates, follow ADvance Pilipinas on LinkedIn.

Don't miss the opportunity to be a part of the biggest event in the Philippine Advertising and Marketing! Witness how we gather all of the leading experts in the industry and share their thoughts and insights with very timely topics.