Watsons celebrates big wins at Marketing Excellence Awards Philippines 2024

MANILA, Philippines — In a momentous feat, Watsons, the most loved health and beauty retailer in the Philippines, secured multiple wins at the prestigious Marketing Excellence Awards Philippines 2024 for its campaigns that redefined the local marketing landscape.

The brand secured a total of seven nods with three Gold, three Silver and one Bronze trophies across various categories.

From left: MJ Durante (Marketing Supervisor), Ica Rafael (GOBO), Mina Velando (GOBO), Jared De Guzman (Customer Director), Kim Reyes (Trading Beauty Director), Zyra Tinio (Group Category Manager, Trading Beauty), Andeng Celebre (Assistant Marketing Manager), Kristine Michelle Semilla (Assistant Category Manager, Men's Grooming and Electricals), Dha Fontanilla (Senior Marketing Manager), Pat Muyco (Category Manager, Trading Beauty), Sharon Decapia (SAVP - Marketing, PR and Sustainability), Mika Javier (First Tier Brands)

Photo Release

This remarkable achievement underscores Watsons' dedication and commitment to delivering high-quality and accessible products and services through enriching experiences and inclusive activities catered to the diverse needs and preferences of Filipino consumers, be it on men’s grooming, sustainable choices, the hottest beauty picks, lifestyle and health.

Watsons clinched its three Golds for the HIMTayan Campaign 2023 under the Excellence in Event Marketing Category, Watsons Playlist: The Feel Great Concert in 2023 for Excellence in eCommerce Marketing, and the Watsons Health Expo 2024 for Excellence in Marketing to a Specific Audience, showcasing the brand’s prowess in creating meaningful campaigns that resonate with their audience.

From left: Jared De Guzman (Customer Director), Andeng Celebre(Assistant Marketing Manager), Majo Gutierrez (Marketing Supervisor), Renz La Luz (Assistant Marketing Manager),  Stefh Medina (Assistant Marketing Manager),  Lexie Coloma (Senior Marketing Manager, Sustainability), Kristine Michelle Semilla (Assistant Category Manager, Men's Grooming and Electricals), Pat Muyco (Category Manager, Trading Beauty), Zyra Tinio (Group Category Manager, Trading Beauty), Jem Tan (Assistant Marketing Manager. Digital),  Kym Manuel (Senior Marketing Manager, Digital), Aryana Plaida (Marketing Supervisor, Digital), Sharon Decapia (SAVP - Marketing, PR and Sustainability), Zether Rodriguez (Senior Category Manager, Trading Health), Mitch Sibal (Senior CRM Manager), Bless Marcos-Espin, (Health Own Brands and Business Development Controller), Mishen Samonte (Senior Marketing Manager, GOBE), Ralphie Balatbat (Business Development Manager), Kitty Tangco (Assistant Marketing Manager), MJ Durante (Marketing Supervisor) and Dha Fontanilla (Senior Marketing Manager)

Photo Release

Watsons also received three Silver trophies for Vaxxed Office Hits and Go Green campaigns, while the Watsons  BeautyCon 2024: Journey Into Beauty campaign won Bronze for Excellence in Event Marketing.

"These wins reaffirm our mission to continuously offer meaningful and engaging platforms to connect and serve our community. It is fulfilling that our efforts are being recognized and this truly sparked an inspiration for us to explore even more creative ways to enhance the lives of our customers so they can look good, do good, and feel great everyday,” shared Jared De Guzman, customer director for Watsons Philippines.

(From left) Stefh Medina (Assistant Marketing Manager), Mitch Sibal (Senior CRM Manager), Andeng Celebre (Assistant Marketing Manager), Dha Fontanilla (Senior Marketing Manager), Jared De Guzman (Customer Director), Sharon Decapia (SAVP - Marketing, PR and Sustainability),  Renz La Luz (Assistant Marketing Manager), Retty Go (Marketing Manager), Kitty Tangco (Assistant Marketing Manager), Majo Gutierrez (Marketing Supervisor) and MJ Durante (Marketing Supervisor)

Photo Release

The Marketing Excellence Awards 2024 celebrates the exceptional achievements of marketing professionals and businesses that help shape the dynamic marketing landscape in the Philippines.

With Watsons driving innovation on promoting health, beauty, and wellness, customers can look forward to more exciting offerings and activities in the years to come.

Editor’s Note: This press release is sponsored by Watsons. It is published by the Advertising Content Team that is independent from our Editorial Newsroom.