Century Tuna’s Project SOS: From lifeguard for people to lifeguard for the ocean against plastic pollution
MANILA, Philippines — How is a canned tuna saving the marine environment? For many years, a food and lifestyle brand has headlined summer campaigns with beautiful men and women helping health-conscious individuals switch to better options.
Now, from being a lifeguard for people, Century Tuna is becoming a lifeguard for the ocean.
In a country that shares an alarming amount of plastic waste to the ocean—generating 2.7 million metric tons of plastic every year—the brand believes it can provide an avenue where everybody can take part in saving our seas.
To spread awareness and encourage action in the community, Century Tuna is spearheading many initiatives on plastic pollution, starting with the recently launched Project SOS (Saving Our Seas).
This campaign partners with Plastic Credit Exchange and Aling Tindera, a waste-to-cash program where women-owned sari-sari stores become collection points for plastic waste.
Project SOS kicked off in Anilao, Batangas last March, with Century Tuna Superbods, influencers and volunteers joining the first of the many shore and reef clean-ups.
The objective is to collect 10 metric tons of plastic waste this year. Thus, the brand is also keeping an eye out on other clean-up efforts by different organizations and finding ways to support them.
“We want everyone to join the Saving Our Seas campaign because we believe that plastic pollution prevention starts in our home. Through this campaign, we hope that everyone will take advantage of our Waste-to-Cash program and fully embrace the concept of plastic circular economy, where we ensure that no plastics will leak back to open environment as it will be recycled and disposed responsibly,” Carlo Endaya, Century Pacific Food Inc. vice president and general manager for Branded Tuna Business, said.
And here's what Century Tuna Superbods and influencers had to say during the event: