McDonald’s celebrated National Breakfast Day by distributing thousands of free Longgadesal sandwiches to Filipinos all over the country on March 19.
Bringing smiles
McDonald’s gave thousands of free Longgadesal sandwiches across five evacuation centers in Albay, Legazpi last March 5 and 6. Released
And to bring happiness to more people this year, McDonald’s has also provided a memorable breakfast experience to fellow Filipinos who were displaced during the recent eruption of Mt. Mayon in Albay, and to the evacuees of Marawi who fled their homes during to the armed conflict.
McDonald’s gave thousands of free Longgadesal sandwiches at five evacuation centers in Albay, Legazpi last March 5 and 6 while evacuees from Bakwit Village Transition Shelter in Marawi City tasted McDonald’s newest breakfast offering last March 11.
The free sandwiches distributed during the National Breakfast Day brought light to their day and spread cheer among the evacuees, and lifted the spirits of the communities that were in need of an extra dose of positivity.
Starting life anew
Another key element of this year’s National Breakfast Day is the online video that featured inspiring stories of hope and new beginnings or “bagong simula” — part of an annual tradition that goes years back.
McDonald’s shed light on the moving story of mothers who gave birth to children, or their “baby bakwits,” in evacuation centers during the Marawi siege. Released
For this year, McDonald’s shed light on the moving story of mothers who gave birth to children, or their “baby bakwits,” in evacuation centers during the Marawi siege. The video features the visit of television personality Atom Araullo, as he listened to the stories of the mothers’ everyday struggles and hopes — stories that expressed their desire to rebuild their lives.
“National Breakfast Day has always been about giving customers a memorable breakfast experience. This year, McDonald’s reached out to our fellow Filipinos who are most in need, following recent events that happened in their communities. We’re happy that we were able to extend the goodness of a McDonald’s breakfast to our fellow countrymen in Albay and Marawi,” said McDonalds Philippines president and CEO Kenneth Yang.