Ed Westwick is headliner of Penshoppe

MANILA, Philippines - Actor Ed Westwick, better known as Chuck Bass — an overly confident, sexy bad boy on the hit TV series Gossip Girl — is the new face of Penshoppe.

“We wanted to introduce a fresh new face that will represent Penshoppe’s new and revitalized image,” said Penshoppe brand director Alex Mendoza.

“We believe it’s time to appoint someone on an international scale as Penshoppe upgrades itself to international levels. Someone like Ed fits the mindset admired by our market.”

Since the introduction of his bad boy character Chuck Bass in Gossip Girl in 2007, his alter ego has made popular a unique style that has been copied all over, landing him on magazine covers worldwide.

The chambray button-down shirt, knitted cardigan and drop crotch jeans perfectly embody the easy yet sophisticated style Ed is known for. 

“For its 25th year, Penshoppe is proud to have Westwick as the headliner of our new campaign. His presence and charisma will prove that what is Philippine-made can also be worn by an international icon, as well as people around the world.”

Ed flew to Manila first week of June to shoot the campaign with Australian fashion photographer Darren Tieste, in cooperation with international publicity firm PR Asia Worldwide.

The actor will endorse Penshoppe’s pre-Holiday 2011 to Summer 2012 collection.

Mendoza adds, “Ed will embody the free and easy, sophisticated casual style the brand is known for.”