In physics, there is a law that states: Energy cannot be created or destroyed, it can only be transferred. The same thing can be said for talent; it is either inborn or genetically inherited from one’s parents.
In fashion, Japanese designer Limi Yamamoto is very fortunate to inherit the dominant creative genes from her ultra-talented father Yohji Yamamoto.
Limi is the creative force behind the fashion label, Limi Feu. She started with her initial brand Y’s Bis Limi in 1999, metamorphosing to Limi Feu in 2002. She is known for her punk rock attitude sense of style, with most of the clothes based on menswear.
She burst onto the scene in 2000 as she presented her first runway show at Tokyo Fashion Week. She then made her Paris Fashion Week debut in October 2007, earning rave reviews from even the most fashion critics.
As Limi celebrates her 10th anniversary in the fashion industry, she decided to showcase “her Limi Feu basics.”
She aims to help her customers express their own vibrant and unique personality, spunk, individuality and daring with clean and sensible undertones.
Another important message she tries to convey is the need to take care of oneself. That’s why, for the first time she decided to show in her cozy “Limi Feu Home” (her showroom in Paris), using Japanese and French friends as her models, old men and women, as well as real people solicited from the streets of Paris.
For spring/summer 2010, the clothes are designed for everyone — man or woman, for all ages, short or tall, very thin or not.
Limi focused her attention on various cuts of sleeves: kimono, round, open on the shoulders or on the side.
She also showcased her distinct skill in precision cutting by playing with shapes in extreme proportions. She created slim and baggy pants, short and long dresses; using fabrics such as linen, gabardine and cotton. And just like her father Yohji, black and white are staples in her color palette with flashes of bright red and light blue denim.
Limi Feu has two flagship stores in Tokyo — in Daikanyama and Harajuku — as well as in Antwerp, London, New York and Paris. Her line is carried in approximately 50 point of sales outlets worldwide.
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