Clash and chic with Daphne Linens
Urban planner, broadcaster, talk show host, TV producer, the new face of Olay, jewelry designer, wife, mother and very proudly Filipina, Daphne Oseña Paez is a woman of many talents and needs no introduction.
Her latest enterprise is a line of beddings called Daphne Linens, in collaboration with Linens Direct.
The line was launched initially in October 2008, a week after the economic crash. Her rationale was in times of economic crunch people prefer to stay home and want their homes to feel good and look good.
The obsession for good quality beddings began with her husband Patrick.
“My husband is a beddings brat. He only likes quality bed sheets. Since we got married we’ve been buying good brands but usually have to wait till they go on sale because they can be quite expensive,” Daphne said.
“Linens Direct made me try their product and I liked it. I started sketching for them what I wanted. I was renovating my house at that time so I asked if they could specifically design something for me. Over a coffee we talked about having my own Daphne Line of Beddings and here we are.”
They launched with the Classic Line of Daphne beddings, which were mostly whites with borders, followed this year by a trendy, modern line called Vibrant Chic.
The new collection comes in designer prints of retro squares, graphic prints and none of those matching prints and colors.
It includes the following styles: Glam Rock, Helsinki, Saint Tropez, Retro squares and Psychedelia.
All linens are manufactured in India and Pakistan and are 100-percent cotton.
“Nowadays thread counts come very as high as a marketing strategy. But we live in the tropics where it’s really hot. Really high thread count creates a weave that’s too tight and so too hot. So we figured a 360- to 380-thread count was appropriate and still luxurious for our climate,” Daphne explained.
Daphne says the linens reflect her classic sensibilities, “the way I dress, the design of my home. I’m not mod or avant-garde but it does not limit me in terms of design for my work. My persona may be classic and provincial chic but in my work we go crazy.”
As for design she says she goes with her gut feel of what she thinks the market is ready for: “Vibrant Chic is a step forward in bedding and linen design because it reflects the current trend in interior decorating, which is clash and chic.”
“You see a lot of people investing in the way they dress. But we stay in our beds one third of our lives, so why not invest in your bed and beddings as well? I mean it touches your skin.
“We all want a nice home. One of the easiest ways to spruce up your bedroom is by getting new sheets. We all don’t have the time to repaint or redo wallpaper or lighting. New beddings are a fun, quick alternative.”
Discover Daphne’s Vibrant Chic collection at SM Homeworld (Megamall and Makati).
The Classic Daphne Osena-Paez line and all the other collections of Linens Direct are available at Our Home stores at Virra Mall, SM Megamall, SM Southmall, SM Mall of Asia, SM North EDSA, SM Fairview, SM Bacoor, and SM Cebu.
