Nippon unveils nine color trends in Asia
MANILA, Philippines – Nippon Paint (Coatings) Philippines, a member of the Nippon Paint Malaysia Group, launched the Trend Beyond Colors 2016/2017, which includes nine key color palettes, categorized into three inspirational palettes: “We Are One,” “New Eco” and “Wonder-Lust.”
The nine trend colors were curated and handpicked by more than 50 design professionals, color experts and enthusiasts from all over Asia Pacific, including the Philippines, Malaysia, Singapore, China, India, Hong Kong, Thailand, Taiwan, and Japan, at the Asia Pacific ChromaZone Color Forecasting Workshop 2015 in Japan earlier this year.
“As the Total Coatings Expert, we at Nippon Paint continuously push the boundaries of paint and colors to pioneer and redefine the Asian palette, inspiring consumers to re-think paint and re-create possibilities on all surfaces,” remarked Michael Chung, general manager of Nippon Paint (Coatings) Philippines.
Explaining how professionals choose the trending colors, color expert Serene Pang said, “Colors are chosen based on political, economic and social factors. For example, in 2002, that was the time when Asia had just come out of the 1999 financial doldrums. Everything was about optimism, and so colors included bright red, electric blue and yellow. But that palette was not applicable to the USA during that time because of the 2001 9/11 terrorist attacks. Everybody was in grief. Colors were muted and dull like deep greens, greys, etc..”
This year, Pang explained that the Asian palettes were mainly influenced by three things: technology, nature and the individual spirit.
The first series, “We Are One” features modern colors reminding how new age technology and social media are constantly affecting our lives and keeping us connected wherever we are. The palette features Founder Blue (NP PB 1527D), Gray Knight (NP N 2001T), and Green Tuft (NP BGG 1666A).
The second series, “New Eco,” celebrates the wonders and simplicity of Mother Earth. Inspired by nature, “New Eco” brings consumers back in touch with the environment from its quietly stylish but ultimately comforting colors. The palette reinterprets Asia’s captivating nature, including Tavern Buff (NP N 1867P), Lush (NP BGG 1605T) and Volcanic Black (NP N 1918A).
The third collection, “Wonder-Lust” embodies today’s YOLO or “You only live once” culture as it explores one’s discovery for the perfect balance in life through our continual search for new interests, hobbies, experiences and adventures. The lively colors featured are Being Peach (NP YO 1219T), Fast Car (NP AC 2076A), and Blue Lullaby (NP PB 1550P).
Nippon Paint Trend Beyond Colors 2016/17 color palettes are now available nationwide. To download or to read it online, visit http://www.nipponpaint.com.my/inspirations/trend_beyond_colors_2016_17.
