Greenfield City pioneers growth in the south

MANILA, Philippines - Set in Sta. Rosa, Laguna, Greenfield City is a pioneering 400-hectare, self-sustaining network of mixed-use communities.  Dubbed as the “city within a park,” this development by Greenfield Development Corporation has helped shape the Sta. Rosa landscape by seamlessly merging commercial spaces, residential parks, industrial zones, and business districts. 

In 1991, the early groundwork of Greenfield City began. “The company has always endeavored to create value for its developments through road linkages,” says Atty. Duane AX Santos, general manager and executive vice president of Greenfield Development Corporation.

Thus, it unlocked its properties through major infrastructure developments and interchanges, with the Mamplasan, Cabuyao, and Southwoods exits put in place. In 2006, the ABI-Greenfield (Eton) Interchange was also opened. “Not only were we creating value for our real estate, we helped diversify the roads and increase mobility in the south,” adds Atty. Santos.

It was a game-changer when Paseo, the pioneer outlet shopping mall, was opened in 1998 as part of the Greenfield City design plan. As a lifestyle hub, more families saw the value of driving down to Laguna. Just a few minutes away from Tagaytay, it became a must-see pit stop before heading farther south. As more establishments were set up, “the country’s first outlet mall” quickly became a weekend destination for urban dwellers looking for bargain finds and good food.

In the same year, the company expanded its development in Greenfield City. Aside from Paseo, industrial zones and residential parks were also developed. The city center’s unique design puts a premium on open spaces and offers a refuge for those looking for a refreshing shift of scenery outside the urban jungle.

 “This city is patterned after a park-living concept where much of the space is devoted to lush greens,” explains Atty. Santos. “We wanted those who work and reside here to experience suburban bliss with wide open spaces, parks, playgrounds and tree-lined roads.”

These developments have become synonymous with Sta. Rosa, Laguna itself and have set the bar for other developers who followed suit. “As one of the pioneers in Sta. Rosa, Greenfield has helped mold this township to a bustling little city,” says Atty. Santos. With a keen vision to build sustainable development, Atty. Santos affirms that the company saw such potential in the land early on.

The birth of Greenfield City solidifies Greenfield’s commitment to develop communities that will remain relevant throughout the years. This city-park complex is a first of its kind in Sta. Rosa, and has definitely helped redefine living in the suburbs. “This project has added value to the land since it started in the late 90’s and has contributed significantly to the growth of Sta. Rosa,” concludes Atty. Santos.

For more information about Greenfield Development Corporation and Greenfield City in Laguna, call (02)  53-GREEN or (0917) 53-GREEN, and visit www.greenfield.com.ph.