Tim Kobe visits Globe Gen3 stores
MANILA, Philippines - Multi-awarded designer Tim Kobe, lauded for transforming the retail landscape through his work on the iconic Apple Store in New York City, visited the revolutionary “Generation 3” stores that he especially redesigned for leading telecommunications company Globe Telecom. Globe tapped Tim Kobe in remodeling its stores to set the standard for store design and telecoms retail experience in the Philippines and in the world.
Tim Kobe is the CEO and founder of Eight Inc., a strategic design firm with offices in San Francisco, New York, Honolulu, Tokyo, London, Singapore, and Beijing. The “8 design human experience,” which hints at the Generation 3 store promise, states: “We design meaningful experiences. Experiences with emotion and purpose that change the way people think, feel, and do.”
Together with Kobe, Globe is set to revolutionize customer experience through a highly engaging retail concept that reimagines the digital lifestyles of Filipinos. The new stores will feature interactive lifestyle vignettes that will showcase numerous products within interesting displays that are relevant to customers. The installations are flexible and reconfigurable enabling the store to transform, keeping the environment always fresh and giving customers a reason to return.
Prior to opening, the stores will feature themed surprises: Arts, Community, and Technology. Globe has commissioned a number of local artists to turn these stores into live art galleries that showcase murals exhibiting the vision Globe Telecom and Kobe’s Eight Inc. have for its upcoming Generation 3 stores.
Local artists have treated Globe customers and retail onlookers to live art performances at their stores in SM North EDSA in Manila and Limketkai Mall in Cagayan De Oro. Art enthusiasts and followers on social media have been keeping tabs through #Gen3nextACT on Twitter and photos uploaded on Facebook since the art event began last Sept. 25.
To participate in the #GEN3NextACT follow Globe on Twitter or get updates on https://www.facebook.com/groups/Gen3nextACT.
