Aruga: Rockwell’s brand of exceptional care

MANILA, Philippines - The travelling businessman’s search for a residence can now come to an end as Rockwell brings its signature experience of an exceptional home and an unrivalled lifestyle to the transient. Warm, personal service is harmonized with exceptional amenities and lodgings in utmost comfort, as the company’s new hotel and leisure arm Aruga, ventures out to be the preferred destination of the global traveler for serviced residences.

Aruga’s pioneering product, the Aruga Serviced Apartments set within the Rockwell Center, is an integral yet exclusive part of the Edades Tower and Garden Villas. These serviced apartments are the first of its kind to rise within a community, creating a perfect harmony between exclusivity and convenience.

There are 114 rooms ranging from studio units to one-bedroom, and two-bedroom suites are tastefully designed in impeccable Asian contemporary style and fitted with Rockwell’s standard of premium finishes, a well-equipped kitchen, uninterrupted Internet service, and a heavenly bed.

With foresight and an understanding of their guests, Aruga has prepared for every need — for business, an e-lounge; for wellness and play, a fitness gym and a swimming pool; for a fresh start to their day, a breakfast lounge; for their peace of mind, a babysitting service; for their convenience, a grocery delivery service. A concierge and reception are dedicated to serve and entertain guests at any time of the day.

Minutes away from these rooms are conveniences readily at each guest’s disposal. The Power Plant Mall, along with its lineup of shopping and dining options, is a peaceful walk away.

The Aruga Serviced Apartments at Edades will offer to visitors and businessmen who have only a few weeks or days in the country, the luxuries and conveniences of living in Rockwell Center.

As Rockwell grows its reach to an even greater clientele, Aruga’s elite and homegrown team is set to preserve the Rockwell magic in its new lineup of first-class establishments, hosting the global guest with a lifestyle of sincere service and a pleasurable experience.

“We are aware that it is a very competitive industry, with hotels opening left and right,” says Angela Pagulayan, general manager for Aruga. “But we want to stay true to who we are.” A creator of world-class communities and extraordinary living, Rockwell will keep its signature brand of innovation, exclusivity, security, and lifestyle in the Aruga Serviced Apartments.

Exuding the true meaning of its name, meaning “nurture” in Tagalog, Aruga exceeds the ordinary by treating clients as more than guests, but as family. While most hotel and leisure brands draw from global concepts, Aruga works with Filipinos at its helm, staying true to the nature of homegrown hospitality.

With Aruga, Rockwell not only makes the Rockwell lifestyle available to the transient market, but also brings together the best of Filipino hospitality and world-class quality.

Aruga is now open to welcome guests. For inquiries, call 818-0000 or visit www.arugabyrockwell.com.