SieMatic introduces a kitchen with personality

MANILA, Philippines - Advocating that the only important rules are those dictated by personal style, SieMatic introduces the BeauxArts.02, a design combining seemingly contrasting elements to craft a harmonious design.

Internationally recognized for individual kitchen designs, SieMatic has mastered superior quality of modern and classic styles in its 40 kitchen program offerings. With the BeauxArts.02, it has revolutionized the way individuals, families and friends cook, dine and move around in one of the busiest rooms of any house.

The BeauxArts.02 is the satisfaction to the finest tastes, according to Volker Betsch, managing director for SieMatic Far East. “It meets the desire for individuality, distinction and elegance. With modern and authentic materials in unusual compilation, it conveys timeless elegance and premium quality. It is aimed at people who want to express their personality to the surroundings. Their design inspired to compose the kitchen in an individual way again and again,” he said.

The new collection is an exhibition of rich design options and sophisticated contrasts — elegant kitchen cabinetry in combination with rustic cooking ranges, antiques and collectable items placed between modern stainless steel fronts, gloss and matt surfaces and many more. “Its unconventional aesthetic principle is uniquely flexible and can be combined with outstanding technology and functionality,” Betsch added.

The BeauxArts.02 was designed by Mick De Giulio, known in the United States as the “rock star of kitchen design.” With the new and unconventional ideas he espouses, coupled with the timelessness and modernity that SieMatic merges, the collection materializes a contrast of elements, materials, surfaces and proportions.

 â€œFor the development of BeauxArts, the common challenge was to consciously break the rules to create something completely new. With the pursuit of perfection, uncompromising quality and innovation, Mark De Giulio and SieMatic follow the same design philosophy. The concept should satisfy both the merging of kitchen and living room as well as the desire for personalization of products and fulfilment of individual needs,” Betsh described.

Since functionality and creative freedom are top considerations, the kitchen flaunts both space solutions and design ingenuity. For instance, the cooking area is separate from the sink or food preparation area. In each segment, cabinet fronts and countertops with different materials, handles, and different dimensions are utilized.

With a practical and efficient workspace, adorned with tasteful contrasts, the BeauxArts.02 is the kitchen for the strong, smart and expressive. Betsch described the collection with a well-roundedness that prioritizes quality.

 â€œThe BeauxArts.02 goes far beyond the classic kitchen design… Its unconventional aesthetic principle is uniquely flexible and can be combined with outstanding technology and functionality,” he closed.

SieMatic is exclusively distributed by Focus Global Inc. Visit the showrooms at  Pioneer corner Reliance Sts, Mandaluyong (634-8738), Tuesday to Saturday,  10 a.m. to 7 p.m., Sunday 1 to 6 p.m.; The Residences at Greenbelt, San Lorenzo Tower, Esperanza Street, Makati (794-2095 to 96 T/F +632 794.2097),  Monday to Saturday 10 a.m. to 8 p.m., Sunday 11 a.m. to 7 p.m.; Design Center of  Cebu, P. Remedios corner A.S. Fortuna Streets, Mandaue City, Cebu (32-5209888/238-7605/239-2844), Monday to Saturday 9 a.m. to 7 p.m.