MANILA, Philippines - Recognizing the Philippines’ strength in innovative design in furniture products, a special in-store promotion of Design Philippines will be held at the Maison LEBEIGE in Seoul, Korea, ongoing until Feb. 21. This in-store promotion will signify the country’s entry into the South Korean home furnishings and accessories market.
The Design Philippines in-store promotion in Korea is organized by the Center for International Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI), in collaboration with the ASEAN-Korea Centre (AKC), Samsung Everland, Inc., and the Philippine Trade and Investment Center –Seoul (PTIC-Seoul).
Under Manila Fame, the country’s premier design and lifestyle event held every March and October, the Design Philippines in-store promotion at the Maison LEBEIGE is an innovative portrayal of the country’s rich culture and tradition, using modern design sensibility, through its select group of designers and manufacturers. It embodies the Filipino artisan’s commitment to quality design and craftsmanship, with the focus on crafting certified, export-quality Philippine products for the global market.
The Design Philippines in-store promotion will feature three brands, namely, Industria, Kenneth Cobonpue, and Vito Selma. All are known for their imaginative use of indigenous materials, in keeping with the dynamic design concepts influenced by Filipino culture. Their designs illustrate how these locally sourced materials can be transformed into functional yet artistic pieces — from the use of natural fibers, to local woods, to various types of metals.
“Design Philippines continuously builds and strengthens the country’s position in the home furnishings and accessories industry in the international scene. With this specialized exhibition, we hope to showcase to the South Korean market what Filipino designers have to offer,†said Rosvi Gaetos, executive director of CITEM.
For more information on the Design Philippines in-store promotion in Korea, visit http://www.citem.gov.ph/.