Shang launches East Wing in grand style

MANILA, Philippines - Opening up a whole new world of endless style pleasures, Shangri-La Plaza, now in its 22nd year, recently launched its new East Wing via a grand event that featured the best of the mall’s lifestyle offerings.

The night’s festivities were kicked off by a ribbon cutting ceremony where Mandaluyong Mayor Benhur Abalos joined Shangri-La Plaza Corporation’s executive vice president and general manager Lala Fojas, and members of the Shang Properties board of directors.   

“The Shangri-La brand is something most people are familiar with, no matter what age. It speaks of good taste and luxury, which means the Shang experience is as good as you can get,” Fojas said. “With the East Wing, we have basically pushed the envelope to make the Shangri-La Plaza lifestyle experience a total pleasurable experience that appeals to your senses, to your heart, as well as to your soul.”

 Showcasing the Shang’s retail mix was a fashion show at the new East Atrium featuring fall/holiday 2013’s hottest looks via trend interpretations of participating retail brands. Divided into four unique segments — punk, preppy, modern, and capped off with a Children’s segment for a fitting finale — the well-applauded sartorial presentation showed off fashion forecasts for the season.

  The 45-minute runway show was followed by a parade of chefs who then led guests to the East Wing’s Level 1 Lobby where they were treated to a sampling of the new wing’s latest dining concepts via a buffet spread of their culinary specialties.

Rounding off the evening was the grand raffle of the “Drive in Style” promo where a lucky winner won a brand new 2013 Mercedes-Benz New Generation C250 CGI Avantgarde.

“We have always been the metro’s preferred lifestyle destination, as we house the best of the world’s — and the country’s  —retail offerings for mall guests to enjoy,” Fojas declared. “With the launch of the Shangri-La Plaza East Wing, we are elevating this signature Shang experience even more by bringing in new and exciting brands and concepts that address their ever-evolving needs.”