A new SM store inspired by the city of smiles

MANILA, Philippines - The newly opened three-level SM Store at SM City Bacolod brings more shopping excitement to the City of Smiles by combining great design and great retail. Located at the three-storey building at the mall’s North Wing, the 23,800 square- meter store also highlights the first phase of the mall’s expansion.

The first SM Store in the city opened when the SM City Bacolod was launched in 2007, and has since become a favorite shopping destination of Bacolenos. And with the SM mantra of serving the ever-changing need of its consumers, the new store is there to serve the city’s changing lifestyles and preferences.

Prominent Bacolenos Jose Mari Chan and Gretchen Oppen-Cojuangco, as well as Bacolod Representative Anthony Golez, Bacolod First Lady Elsa Leonarda, and Silay City Mayor Jose Montelibano graced the SM Bacolod store opening. 

Felicidad Sy and SM Store president Jorge Mendiola welcomed the guests together with SM Prime VP Chico Sy and SM Store SVP for Controllership Ricky Lim gave a warm welcome to the guests.

Live mannequins showcased the store latest fashion trends, while shoppers were starstruck with singing idol Paolo Avelino and tv personalities Daniel Matsunaga, Jazz Manabat and Fabio Ide.

The new store’s design team was inspired by the host city, and combined modern design with the vibrant aesthetic sensibilities associated with Bacolod in planning the store.

The arts, architecture, and culture of Bacolod served as the touchstone for New York retail design firm Point Design Inc. to create a store environment that integrates the colors, materials, and patterns synonymous with the city. Inspired by the city’s nickname “City of Smiles,” the design developed the half circle “smile” shape and used it for several key areas in the store.

Instead of the typical rectangular atrium, SM Store Bacolod features semicircle atriums highlighted with a louvers that extend from the second to the third level on each curved side. Each atrium was further emphasized with a circular accent ceiling showcasing a sunburst-inspired lighting pattern above. Similarly, a combination of curved walls and angled display panels outline the center pads in each department in place of the typical straight high walls.

Following the characteristic design of SM Store’s branded accessories section, the entrances are designed with an allover striped pattern in varying shades of gray, running from the walls to the ceiling. The stripes were further emphasized with louvers protruding from the walls and ceiling, creating a three-dimensional effect.

Reminiscent of Bacolod’s arts, crafts, and festivals, the retail environment’s palette combines vivid color accents with fun graphics and fashionable lifestyle images. They were used mostly on the perimeter walls, columns, and display panels to set an exciting backdrop for the store. On the other hand, the flooring and ceiling finishes were kept neutral with white and gray polished porcelain tiles for the aisles, and wood vinyl planks for the selling pads to balance the overall look.

The design intends to provide a stylish shopping environment that brings together modern elegance with the Negrenses’ vibrant culture and aesthetic sense. The chic store interiors create a perfect platform for SM Store’s merchandise, keeping with the local’s increasingly sophisticated taste.

The store’s First Level showcases the latest trends in clothes and accessories for men, and boy’s teens.  There is also much to discover at the Gadgets, Stationery and Kultura Filipino sections in the same level.   The Beauty section’s black and white wallpapers in elegant floral designs give a modern, sophisticated vibe to the store.

At the second level, fashion-forward shoes and bags are beautifully showcased alongside stylish collection of clothes for ladies and teens. Subdued colors like gray, lilac and beige compliment the oakwood inspired wall paper, which adds a soft touch to the store’s clean lines.

One can find great buys for the home as well as clothes and toys for kids and infants at the third level. The oakwood -inspired wallpaper at the home section and the playful designed wallpaper at the kids section liven up the entire floor.

Bacolod residents will also be delighted that the SM Store’s services go beyond shopping.  They can pay their bills, exchange foreign currency, avail of BDO Remit services while shopping; and also enjoy the convenience of a Gift Registry in the store, all in one stop.

The SM Prestige Lounge at SM Store Bacolod completes the premiere shopping experience with premium amenities and members-only perks that it offers.  Located at the third Floor of the SM Store, the SM Prestige Lounge in Bacolod has spacious and comfortable sitting areas, powder-cum-fitting rooms, Wi-Fi-connections, a mobile phone charging station, courtesy package counter.  A team of well-trained guest relation assistants are always ready to provide Prestige members and their guests with personalized coffee and tea service,  assist them with their gift-wrapping and bills payment needs and attend to their other shopping and member-related concerns.

Shop now at SM Store Bacolod and get instant rebate with MasterCard.  Get P100 off with a minimum single-receipt straight charge of P3,000. Promo runs until June 30.