Ethan Allen: A taste of timelessness

MANILA, Philippines - Ethan Allen, a renowned American brand of home furnishings that has been in the industry for 80 years, has witnessed how its well-defined collection of home pieces evokes timeless appeal, high quality and elegance, complementing the fine taste of its target market.

“Just as how timeless fashion pieces remain true to their charm, Ethan Allen sticks to its timeless signature, but at the same time, it evolves with worldwide trends and lifestyles,” shares Melissa Valdez, brand manager of Ethan Allen. “That being said, our furnishings fuse classic designs with modern and up-to-date perspectives, making each Ethan Allen piece a stylish furniture that remains in tune with the changing lifestyle of our market.”

The brand is bringing local designer Jun Escario for its second exclusive installment of the “Taste of Timeless” series entitled “Beyond Trends.” A household name from the vibrant city of Cebu, Jun Escario is one of the hottest designers who has mastered haute couture and made a name for himself, even in international circles.

Ethan Allen’s Beyond Trends, together with Escario, will showcase their finest works featuring the ideals of sophistication. They will also discuss how the draw of these timeless pieces continues to be in the spotlight despite the fast pace of the fashion and design industries. To date, the first installment of the brand’s Taste of Timeless series — “A Toast to Timelessness” — featured well-aged wines and how a glass or bottle of wine maintains its relevance, reminiscent of how Ethan Allen worked its way up to suit our homes.

Ethan Allen also features five lifestyles that define the distinction of its collections. One is the Elegance set, known for its cosmopolitan and ornate furnishings; the Modern collection, where pieces are determined by simplicity and functionality; the Vintage collection, which features an eye-catching interplay of artful patterns and distressed finishes; the Explorer collection, recognized for its more relaxed, eclectic pieces defined by intricately detailed woods; and lastly, the Romance collection, which blends carved words, handcrafted finishing, and more feminine details with dressmaker fabrics.

“Our home furniture is a three-dimensional expression of fashion. Just like the clothes we put on, these are masterpieces that are pensively created to beautify our living spaces,” says Valdez. “With our Beyond Trends event, we are discovering, together with our guests, how timeless furniture and fashion go hand in hand in gratifying one’s taste for elegant living, mirroring how Ethan Allen’s fashionable pieces bring an elegant feel to our homes.”

The Elegance collection at Ethan Allen features the seamless composition of a classic set that boasts cosmopolitan and ornate furnishings, exuding a timeless sophistication

Ethan Allen is exclusively distributed by Focus Global Incorporated — a marketer of several premium home furnishing and appliance brands, including SieMatic, Sub-Zero, Wolf, Miele, and Pella.

Visit Ethan Allen at Pioneer corner Reliance Sts., Mandaluyong, and The Residences at Greenbelt, San Lorenzo Tower, Esperanza St., Makati.

For information, call 634-8587 or visit http://www.focusglobalinc.com and http://www.ethanallen.com.