A home for every Juan

MANILA, Philippines - What does the average Filipino aspire for?

Juan and Maria aspire to leave something behind for their children and their grandchildren to build on. It can be as simple as a small business or a piece of land.

Owning a home is one of the greatest achievements in life. And when it comes to giving them a home with the mark of the Ayala Land heritage, BellaVita makes this possible.

BellaVita is Ayala Land Inc.’s first social enterprise community project that seeks to cater to the housing needs of modest-income families.

“BellaVita specifically targets minimum wage earners and those who own small businesses. Once the project is completed it will have a total of 1,239 units with a mix of social and economic housing units,” said Lyle Abadia, chief operating officer, BellaVita.

Anticipating Ayala Land’s first social enterprise community, BellaVita’s first phase units racked up a total of P104.1 million equivalent to 207 units sold during its grand launch at the development site in General Trias, Cavite. The first phase of the project has 602 units where 26 units are reserved for commercial use.

“Millions of families from various parts of the country still do not have access to owning decent homes, based on a study conducted by the Housing and Land Use Regulatory Board (HLURB). This includes families with low and middle income as well as wage earners. Ayala Land plans to accommodate this housing backlog through BellaVita for a monthly amortization as low as P2,500,” says Abadia. However, this is not only the project’s objective. He explains that by having BellaVita’s foundation in General Trias, the development will also have a positive effect to the surrounding community.

“Ayala Land knows that it is the dream of every Filipino to have their own home,” added Abadia. “We hope that by building the foundations BellaVita, we will not only provide Filipinos a home but a commonly that is peaceful and secure will all the amenities that they need.”