We-Link promotes exporters in international stage

MANILA, Philippines - For the Philippine economy to continue to grow and achieve its targets in the next five years, exporters must continue to be globally competitive in their respective niche markets.

To remain on track and ahead in today’s global business environment, it is important to understand how a product is best promoted for it to stand out in the global race. One of the fastest ways in promoting products and the Filipino’s ingenuity in design and craftsmanship is through international trade fairs — the center stage for international marketing.

Recently, Global-Link Exhibitions Specialist, Inc. (GESI) a company engaged in organizing exhibitions and special events in the local and international market for more than two decades, announced the creation of a new division called Worldwide Exhibitions Linkage Services (WE-Link) to be headed by one of the most respected personalities in international trade fair promotions, Wilbert Novero.

“We-Link is focused in bringing Filipino exporters all over the world to showcase their products and create business relationships with potential exhibitors and visitors and service providers,” says Jing Lagandaon, chief operating officer of Global-Link. “Backed by over 15 years of experience in the promotion of international trade fairs and his exposure in the Europe and other key international markets, Novero has been around and is here to show everyone that Filipinos can compete and be successful in the global market. We-Link is your global marketing partner.”

We-Link has been appointed as the official sales and marketing partner of Messe Frankfurt (MF) in the Philippines. MF is Germany’s largest trade fair organizer with over 100 fairs (in 2011), more than half of which took place outside Germany in more than 30 countries around the world, covering sectors such as automotive parts, furniture & furnishing, gifts and houseware, home and contract textiles, consumer goods etc... Some of MF’s most famous fairs for Philippine exporters include Ambiente (Feb. 10 to 14), the largest and most important consumer goods fair in the world; Light+Building (April 15 to 20), the world’s leading trade fair for architecture and technology; Automechanika (Sept 11 to 16), the largest automotive aftermarket event; and Tendence (August 24 to 28), the international autumn fair in Frankfurt. We-Link will organize Philippine pavilions in Tendence (August 2012); Christmasworld (January 2013) and Ambiente (February 2013), and preparations and the call for participations in these events is already underway. 

 “We-Link” is working with some of the biggest trade show organizers in the world and our services include space coordination, shipment assistance, support in visa applications, preparation of marketing collaterals, booth design and production, hotel accommodations, and many more. We-Link is here to build Brand Philippines all over the world,” says Novero. 

One of Asia’s largest trade show organizer, the Hong Kong Trade Development Council (HKTDC) has also appointed We-Link to promote their largest shows to Filipino exporters which include: Hong Kong Electronics Fair Spring Edition (April 13 to 16); Hong Kong Gifts & Premium Fair (April 27 to 30); Hong Kong International Printing & Packaging Fair (April 27 to 30); Hong Kong International Medical Devices and Supplies Fair (May 7 to 9); Eco Expo Asia (Oct. 27 to 30) and Hong Kong International Building and Decoration Materials an Hardware Fair (Oct. 27 to 29)

We-Link will also be representing selected world-class trade fairs for the Automotive Parts, Building & Construction, Electronics & IT, Fashion & Fashion Accessories, Food & Beverage, Furniture & Furnishing, Gifts & Houseware and Machinery & Manufacturing industries in Argentina, Brazil, China, Dubai, India, Korea, Russia, Singapore, South Africa, Thailand, Turkey, US and many more. For more information, email Wilbert L. Novero at wilbert.novero@yahoo.com, or call 750-8588/887-1304

We-Link is the one-stop-shop for Filipino businessmen and your link to other parts of the world in the trade fair business. Aside from inviting exporters to exhibit in world-class events and making sure that the Philippines gets maximum exposure, it will also be focusing on bringing local businessmen on trade missions to visit the biggest shows around the world and explore business opportunities and providing a wider access to real clientele.