A new you with Joel Cruz Signatures and Aficionado

The local fashion industry will never be the same again with the recent 1@11 concert and thanksgiving event at SM Mall of Asia concert grounds presented by Aficionado Germany Perfume, Aficionado Fashion Boutique and Joel Cruz Signatures headed by its president and chief executive officer Joel Cruz.

The vision to help everyone become chic and stylish was unveiled with all the right elements included in the Aficionado Fashion Boutique’s spring/summer 2011 collection. With pieces designed to cater to the discerning fashionistas’s preferences, the collection features casual and formal wear, beachwear and underwear for men and women as well as stunning evening gowns and cocktail dresses.

Certified crowd-pleaser, box-office king and matinee idol John Lloyd Cruz alights from a car onstage.

A mini pet show featuring child models and the most adorable pets launched Joel Cruz Signatures’ Pet Scents collection.

 Lord of Scents Joel Cruz transformed your dream into a beautiful reality.